Digital Commons Network^™

Knowledge Management And Innovation On Firm Performance Of United States Ship Repair, Cynthia Jane Young

Walden Dissertations and Doctoral Studies

With the decreasing labor forces throughout the United States, if leadership of the ship repair industry does not incorporate knowledge sharing and innovation into their daily business practices, knowledge will be lost during employee departures and turnover of teams from project-to-project, resulting in decreasing firm performance within their organizations. This was a correlation study to determine if there was a correlation between knowledge management, innovation, and firm performance. Data were collected from 69 CEO/Presidents, Human Resource personnel, or members in leadership positions of the Virginia Ship Repair Association in the mid-Atlantic region of the United States. The theoretical framework for …

Marketing Strategies Used By Specialty Photo Retailers To Grow Revenues, Robert Michael Banasik

Walden Dissertations and Doctoral Studies

The advent of digital cameras, including those in smartphones, has caused an upheaval in

the photo industry that led to the bankruptcy of Kodak and the closure of most

independent photo stores. The purpose of this multiple case study was to explore

marketing strategies that specialty photo retailers in the United States have used to grow

revenues after the shift to digital imaging technologies. The conceptual framework of this

study was Rogers's diffusion of innovations model specifying typical movement of

information through communications channels in a social system over time. Data sources

included semistructured interviews with 5 photo retailers, photos …

Closing The Innovation Gap For Business Sustainability, Wayne Philip Stamler

Walden Dissertations and Doctoral Studies

Senior business leaders may deliberately impede innovation or inadvertently fail at creating a culture of innovation to foster new product development. The gap between desired and achieved levels of innovation is cause for concern. Addressing the innovation gap may require new ways of thinking from senior executives and a departure from a locked-in mindset to make the linkage between innovation, branding, and financial performance. In this quantitative research study, multiple regression analyses were used to examine and analyze the relationship between innovation rankings, brand valuation, and economic sustainability to address possible reasons for an innovation gap. The theoretical framework of …

Strategies Technology Development Marketing Leaders Used To Commercialize A New Product Innovation, Roxie Mooney

Walden Dissertations and Doctoral Studies

Strategies for commercialization of a new product innovation are critical for gaining a sustainable level of customer acceptance and financial performance. The purpose of this single case study was to explore the commercialization strategies used by 5 technology development marketing leaders from a healthcare company in Washington state. The conceptual framework for this study was commercialization of innovation theory (CoI). The data were collected through semistructured interviews and company documentation, and analyzed using Yin's 5-step data analysis process for case studies to identify and code themes. Analysis of data generated 3 major themes: strategies implemented during the prelaunch phase, strategies …

The Impact Of Technology Acceptance And Openess To Innovaion On Software Implementation, Michael Marin Bertini

Walden Dissertations and Doctoral Studies

Senior management decisions to foster innovation and adopt new technology solutions have serious implications for the success of their organization change initiatives. This project examined the issue of senior management decision or reasons of their decision to adopt new Enterprise Resource Planning (ERP) systems as a solution to solve their business problems. This project investigated the degree that perceived ease of use and usefulness of the ERP system influenced decisions made by senior managers to innovate. Roger's diffusion of innovations theory and Davis technology acceptance model theory were used to predict when senior managers were open to innovation, and whether …