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Tackling Grand Societal Challenges: Understanding When And How Reverse Engineering Fosters Frugal Product Innovation In An Emerging Market, Samuel Adomako, Michael Asiedu Gyensare, Joseph Amankwah-Amoah, Pervaiz Akhtar, Nazim Hussain
Tackling Grand Societal Challenges: Understanding When And How Reverse Engineering Fosters Frugal Product Innovation In An Emerging Market, Samuel Adomako, Michael Asiedu Gyensare, Joseph Amankwah-Amoah, Pervaiz Akhtar, Nazim Hussain
Research outputs 2022 to 2026
Societies are confronted with grand challenges that require the efforts and coordination of diverse stakeholders. In this context, the role of for-profit organizations has become vital in addressing such challenges. Drawing on the strategy tripod perspective, this study investigated the influence of reverse engineering on frugal product-innovation performance (PIP) through the mediating effect of frugal innovation (i.e., cost innovation, and affordable value innovation). In addition, we examined the moderating impact of the industry environment (i.e., technological turbulence) and institutional context (i.e., legal inefficiency) on this relationship. We tested our hypotheses using time-lagged data from 243 small to medium-sized enterprises (SMEs) …