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Innovation

Entrepreneurial and Small Business Operations

Selected Works

2011

Articles 1 - 6 of 6

Full-Text Articles in Entire DC Network

Innovation Engine, Arcot Desai Narasimhalu Jan 2011

Innovation Engine, Arcot Desai Narasimhalu

Arcot Desai NARASIMHALU

This paper describes a meta-model for innovation using an automobile engine as a metaphor. This innovation meta-model is used to manage a collection of innovation models. We develop an algorithm to identify innovations with potential for success using this meta-model. This meta-model can be used by corporations and individuals to identify plausible innovations at any given point in time.


Innovation Stack - Choosing Innovations For Commercialization, Arcot Desai Narasimhalu Jan 2011

Innovation Stack - Choosing Innovations For Commercialization, Arcot Desai Narasimhalu

Arcot Desai NARASIMHALU

This paper describes a method for enterprises to order the innovations of interest according to a number of parameters including their own business strategy and core competencies. The method takes into account aspects such as ability to create entry barriers and complementary assets. Enterprises can now use this method to both filter out innovations that may not be of interest to them and then order the short listed or selected innovations according to their attractiveness.


Designing The Value Curve For Your Next Innovation, Arcot Desai Narasimhalu Jan 2011

Designing The Value Curve For Your Next Innovation, Arcot Desai Narasimhalu

Arcot Desai NARASIMHALU

This paper introduces an additional feature to the Strategy Canvas and Value Curve that will make innovation designers more effective. The new feature is to let the innovators carry out the designs of their new innovations taking into account both the cost of improving the quality of a parameter that the users value highly and the savings accrued from the drop in provisioning for parameters that users place less emphasis in an innovation.


Prior Knowledge And New Product And Service Introductions By Entrepreneurial Firms: The Mediating Role Of Technological Innovation., Patrick Murphy, Jintong Tang Dec 2010

Prior Knowledge And New Product And Service Introductions By Entrepreneurial Firms: The Mediating Role Of Technological Innovation., Patrick Murphy, Jintong Tang

Patrick J. Murphy

Most research on new product and service development by entrepreneurial firms takes an individual-level, pre-launch perspective or firm-level post-launch perspective. Our study examines two components of the new product and service introduction process: how entrepreneurs’ prior knowledge underpins (1) firm technological innovation prior to the introduction of new products and services (pre-launch) and (2) post-launch viability of those new products and services. Our findings, based on a series of analyses of data from 158 entrepreneurial firms, show that formal technological innovation fully mediates the relation between prior knowledge and the introduction of viable new products and services.


Apple Inc.: Product Portfolio Analysis, Michael Mallin, Todd A. Finkle Dec 2010

Apple Inc.: Product Portfolio Analysis, Michael Mallin, Todd A. Finkle

Todd A Finkle

This case assesses a company’s product line mix relative to two marketing environmental factors and explores four product line growth strategies using a product portfolio analysis approach. The case provides a history of the Apple Computer Company and its key product lines. An approach to analyzing a company’s product portfolio is reviewed and applied to Apple’s product lines. The case shows how each Apple product line fits within the portfolio analysis tool and will be asked questions relative to possible strategies for Apple’s product portfolio. The case illustrates one approach to making decisions about a company’s line of products. The …


Richard Branson And Virgin, Inc., Todd A. Finkle Dec 2010

Richard Branson And Virgin, Inc., Todd A. Finkle

Todd A Finkle

Richard Branson built a billion dollar company based on numerous entrepreneurial endeavors, however he was facing one of the most difficult times in his career. The global economic crisis had a significant negative impact on his companies’ revenues and earnings. Virgin, Inc. was down 40%. The world was stuck in the worst economic crisis since the 1930’s. The Dow Jones Industrial Average (DJIA) had collapsed 55% from 2007 to 2009 and the banking system was on the verge of collapse. Yet, Branson was optimistic because he was thinking about what opportunities lay ahead. He had five billion dollars in cash …