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Innovation

Education

2010

Faculty Publications

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Switzerland's Nation Branding Initiative To Foster Science And Technology, Higher Education And Innovation: A Case Study, Marc Fetscherin, Pascal Marmier Feb 2010

Switzerland's Nation Branding Initiative To Foster Science And Technology, Higher Education And Innovation: A Case Study, Marc Fetscherin, Pascal Marmier

Faculty Publications

This article presents a case study about Switzerland's initiative to promote its science and technology, higher education and innovation environment. This is accomplished through a worldwide network of science and technology outposts run by the Swiss State Secretariat for Education and Research in cooperation with the Federal Department of Foreign Affairs. In this article, we specifically discuss the outpost located in Boston. swissnex Boston acts as a physical and virtual environment to foster closer ties between Switzerland and the Boston region in various fields of interest to academia, industry, business and society. We present the history and mission of swissnex …


Resisting Technological Gravity: Using Guiding Principles For Instructional Design, Jason K. Mcdonald Jan 2010

Resisting Technological Gravity: Using Guiding Principles For Instructional Design, Jason K. Mcdonald

Faculty Publications

Instructional designers face tremendous pressure to abandon the essential characteristics of educational approaches, and settle instead for routine practices that do not preserve the level of quality those approaches originally expressed. Because this pressure can be strong enough to affect designers almost as gravity affects objects in the physical world, the metaphor of technological gravity has been proposed to describe why designers choose one type of practice over another. In this essay, I discuss how designers can develop guiding principles to help them resist technological gravity. I describe three types of principles, in the areas of what instruction is, …