Digital Commons Network^™

The New Sexy: A Rhetorical Analysis Of Sherlock, Krystal A. Fogle, Toni Maisano

Conversations: A Graduate Student Journal of the Humanities, Social Sciences, and Theology

In recent history, there have been movements advocating for conversation and change regarding traditional gender roles. As a central part of culture, British television has not escaped this scrutiny. BBC's crime drama Sherlock directed by Steven Moffat has received both critical acclaim and attention from the general public for its portrayal of women. In this essay, we venture into this conversation, and explore portrayals of existing gender roles and how the writers of the show choose to dissent with the audience's expectations of gender portrayal. We examine connections between past and present portrayals of the classic character, Sherlock Holmes, and …

Looking Through Outdoor Advertising Images For Beauty In Argentina, Chile, Hungary, And Romania, Pamela K. Morris

School of Communication: Faculty Publications and Other Works

This investigation expands scholarship on beauty and cross-cultural communication through the unique perspective of outdoor advertising. With a content analysis method 1,700 portrayals of men and women in outdoor advertisements, from four different cultures, including Argentina, Chile, Hungary, and Romania, were examined through a framework of advertising and consumer culture, globalization, and theories of beauty. The findings reveal differences across cultures and that beauty ideals are culture specific. Implications are important for practitioners in marketing communications to better understand subtle cultural variations in order to develop effective promotional programs required in the globalized economy.

Caption This: Police In Pussyhats, White Ladies, And Carceral Psychology Under Trump, Alison R. Reed

English Faculty Publications

No abstract provided.

"Don't Be Such A Girl, I'M Only Joking!" Post-Alternative Comedy, British Panel Shows, And Masculine Spaces, Lindsay Anne Weber

Theses and Dissertations

This thesis discusses the gender disparity in British panel shows. In February 2014 the BBC’s Director of Television enforced a quota stating panel shows needed to include one woman per episode. This quota did not fully address the ways in which the gender imbalance was created. This thesis argues that the gender imbalance stems from post-feminist sensibilities and masculine-centric trends in British comedy and culture. This work demonstrates this through a discourse analysis of the opinions expressed about panel shows by the British popular press and media personalities from 2002 to 2017. The discourse analysis exposes patterns where British producers …

Harriet Tubman, Women On 20s, And Intersectionality: Public Memory And The Redesign Of Us Currency, Calvin Coker

Faculty Scholarship

This article analyzes representative texts from the public debate surrounding the Treasury Department’s decision to place Harriet Tubman on the $20 bill, showing that public memories of Tubman were complicated by an intersectional understanding of her role as a black woman abolitionist. Tubman’s femininity is emphasized to the detriment of her historical significance in a way that complicates Tubman’s relationship to currency as a victim of the slave trade. Using money as a technology of memorialization invites a deeper understanding of Tubman as a black anticapitalist woman, as her placement on money is read by some as ironic. The article …

Thicker Than Blood, Kendall Norwood

Mahurin Honors College Capstone Experience/Thesis Projects

Everyone seeks acceptance in one facet or another throughout his or her life, and for Riley McCracken this desire for acceptance is no different. “Thicker Than Water” is a photojournalistic look at the life of a young person who recently has entered the phase of physically transitioning from female to male. Through documentation of Riley’s journey, this project showcases a humanizing and personal face to the relevant discussion of LGBT rights fought for nationally as well as in Kentucky. Riley’s story is one that echoes the struggle that many trans and gender dysmorphic individuals face, but the struggle is not …

"But She's Snow White, She Would N'T Hurt Anybody": A Critical Analysis Of Gender And Power In Once Upon A Time, Mackenzie Mahler

Theses and Dissertations

This thesis examines gender performance and its relation to power in the television series Once Upon a Time (OUAT). On the surface, OUAT is a television show that constantly challenges the culturally-ingrained gender norms often found in fairy tales, as it creates new storylines for traditional fairy tales. This warrants a deeper examination of the series to understand if and how it is subverting these typical gender norms. To fully understand how gender operates in OUAT, I examined how gender affects and is affected by hegemony in the show and how this relates to our cultural understanding of gender and …

Snapshots Of The Self: Exploring The Role Of Online Mobile Photo Sharing In Identity Development Among Adolescent Girls, Jenna M. Drenten

School of Business: Faculty Publications and Other Works

A chapter written by Jenna Drenten for Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (2017).

Organizational Communication: Perceptions Of Staff Members' Level Of Communication Satisfaction And Job Satisfaction, Priti Sharma, James Lampley, Donald W. Good

Donald W. Good

The purpose of this research study was to explore the topic of organizational communication in higher education and examine staff members’ perceptions about their level of communication and job satisfaction in their workplaces. This study was also designed to test the relationship between communication satisfaction and job satisfaction by analyzing the significance of different dimensions of Communication Satisfaction with the view that satisfaction is multifaceted.

The results of the study indicated that gender differences and the number of years in service do not seem to make a significant difference in the level of satisfaction among staff members, but the level …

Social Innovation, Gender, And Technology: Bridging The Resource Gap, Tonia Warnecke

Faculty Publications

Some of the most important resources are intangible, such as knowledge and access to networks. In the developing world, technology can facilitate these resources and address basic human needs in a variety of ways: from provision of farmer training and cloud-controlled clean water systems to health information and mobile money services. Some of these services expand access to resources in ways that particularly benefit women. In environments where women are disadvantaged socially and economically, information and communications technologies (ICT) can enable women to access valuable information, consider a broader range of business opportunities, access wider markets, partake in educational programs, …

Playing At Women And Men: A Discourse Analysis Of Gender And Sexuality Performance In An Online Play-By-Post Role-Playing Game, Caitlin M. Smith

Electronic Theses and Dissertations

Online play-by-post role-playing games mark the discursive intersection between computer-mediated-communication and gaming. The performance of gender and sexuality is an important aspect of online play-by-post role-playing games.

Although play-by-post role-playing games are open world and do not have the same graphical and technological constraints as other forms of gaming, the performances on them are governed by both explicit and implicit rules. Performances of gender and sexuality are also governed by cultural standards. This thesis seeks to describe how players perform gender and sexuality within these boundaries.

This thesis describes the performance of gender and sexuality on the website Another Day …

The Gender Wage Gap In The Film Industry: A Review Of Literature, Christine Pires

Senior Theses

The gender wage gap is defined as the difference between the amounts of money paid to women and men, often for doing the same work (Cambridge, 2017). The gender wage gap is a reoccurring financial issue in all aspects of the business world. Most all career paths have had a wage gap between men and women. Having equal pay for equal work should be a thing of the past. However, women today are still fighting to close the wage gap and work equally in all fields. The film industry is one of the largest entertainment industries in America and still, …

The Cycle Of Exclusion In Local Print News: How News Content Reflects And Reinforces Patriarchy, Emily Wright

Theses and Dissertations

Print news has been relied upon as a source of information for centuries. Despite recent strides towards gender equality, women are persistently marginalized in news content and newsrooms. This thesis analyzed over 950 staff-written Milwaukee Journal Sentinel stories and conducted 19 interviews with both men and women staff reporters and editors to examine how patriarchy might infiltrate local print news. I analyzed how women and men authors, sources and subjects are included or excluded from the news. Furthermore, this thesis examines the gendered division of labor within the newsroom.

Creating A Future With Female Coders; Supporting Women Through Community, Ruth Leopold

Honors College

In the last two decades, the proportion of women earning bachelor’s degrees in computer sciences has declined from 28% to 18% (NSF/NCSES 2015c), even though the proportion of freshmen women declaring a computer sciences major when first enrolled in a 4-year institution has remained stable (at about 20% in recent years)” (NSF, Retention of Women in Computer Science). My undergraduate capstone aims to lessen the amount of women dropping out of computing fields by creating a sense of community. The key components and benefits of community that I targeted were peer support, shared experience, confidence and interest. I approached each …

Video Game Engagement, Gender, And Age: Examining Similarities And Differences In Motivation Between Those Who May Or May Not Play Video Games, Joseph Camarata

Electronic Theses and Dissertations

This research aims to fill a research gap by examining video games to explore whether gender, age, or hours played per week would exert any influence on the information of those who may or may not play video games. Mood Management Theory and Uses and Gratification Theory were used as the theoretical foundation for this study. Four-hundred-three East Tennessee State University students who received the survey via email were asked to voluntarily participate in a survey about their motivations behind playing video games. Results from MANOVA showed that the motivations of male participants on video games were significantly higher than …

Gender Differences In Participation In And Motivations For Sexting: The Effects Of Gender Role Attitudes, Masculinity, And Femininity, Katie M. Springston

Butler Journal of Undergraduate Research

Sexting, the exchange of sexually explicit messages, images, and videos through mobile phones, has in recent years become an increasingly publicized and common occurrence in our technologically advanced society (Strassberg, Rullo, & Mackaronis, 2014). The purpose of this study is to examine the effect of gender, gender role attitudes, and self-perceptions of masculinity and femininity on participation in and motivations for sexting. Using a cross-sectional design, a self-administered questionnaire was given to 222 Butler students during the early part of the spring 2016 academic semester. This questionnaire included items regarding demographics, the activity of sexting, personal participation in sexting, self-perceptions …

This Is What Democracy Looks Like, Whitney Young

Pepperdine Journal of Communication Research

No abstract provided.

Perceiving Sex In Text Messages: Pepperdine Students Use Screenshots To Distinguish Individuals' Sexes, Rachel Yoshimura, Edmund Rothfus, Jingy Liu, Baixue Zheng

Pepperdine Journal of Communication Research

No abstract provided.

Gendered Leadership In Crisis Contexts : Exploring The Intersections Of Discourse Of Renewal And Ethic Of Care, Shoaa Almalki

Theses & Dissertations

This study examined the role of gender in crisis leadership discourse by engaging two theories, discourse of renewal theory and ethic of care, in the context of General Motors’ (GM) deadly ignition switch crisis. The purpose of this study was to explore the intersections of discourse of renewal, ethic of care, and gendered leadership focusing on the role of feminine attributes in crisis communication and applying the findings to draw new insights about the glass cliff effect. Using thematic analysis and case study methods, I analyzed current GM CEO Mary Barra’s discourse in speeches and social media posts to answer …

Sexy Robots: A Perpetuation Of Patriarchy, Ashlyn Des Roches

Communication Studies

This feminist critique looks into the way that gender, specifically females, are portrayed in some of Hollywood's top films involving Artificial Intelligence: Blade Runner, Her, and Ex Machina. These movies work as a perpetuation of patriarchal ideologies while maintaining the objectification and hypersexuality of women as normalized behaviors. Additionally, while some forms of empowerment are conveyed, the features illustrate women merely on a spectrum of extreme behavior; due to Heuristics and Cultivation Theory, these misrepresentations can be associated with women outside the surrealist realm of the depicted artificially intelligent worlds.

Gender As A Variable In Writing Studies: Ethics And Methodology, Brian Larson

Brian Larson

Gender And Gmos: Understanding Floridians Attitudes Toward Gmos Through The Lens Of Social Judgment Theory, Joy N. Rumble, Lisa K. Lundy, Brittany Martin, Sandra Anderson

Journal of Applied Communications

Social judgement theory was utilized to determine if men and women showed different acceptance of messages about genetically modified (GM) foods. The primary objective was to determine if females and males had a different latitude of acceptance toward statements about GM foods. Researchers found significant differences between males and females with more males accepting messages about GM foods than females. Additionally, there were several statements with wide latitudes of acceptance across genders. These statements represent a common ground and are a good starting point for conversations about GM food.

In Bod We Trust, Elliot Montgomery Sklar

be Still

This paper discusses body image and social norms, media and implications on health for men as for women. The important issue of body image is rarely addressed toward men's health and wellness while it is widely recognized for women.

Do Muslim Village Girl’S Need Saving?: Critical Reflections On Gender And The Suffering Child In International Aid, Rania Kassab Sweis

Sociology and Anthropology Faculty Publications

In her chapter, "Do Muslim Village Girl’s Need Saving?: Critical Reflections on Gender and the Suffering Child in International Aid," Dr. Rania Sweis poses the following questions: What does it mean when powerful actors in western based international NGOs recognize the Muslim village girl as the ultimate savable victim'? What gendered and racialized logics arc at play in this category's strategic deployment, and what arc their tangible effects for both NGOs and village girls who receive aid'? She argues that large-scale international aid projects that aim to speak for, uplift and save Muslim village girls in Egypt and other countries …

Christine De Pizan's The Book Of The City Of Ladies As Reclamatory Fan Work, E. J. Nielsen

Communication Graduate Student Publication Series

In what ways can medieval texts be looked at as fan works? How might the rhetorical tools of fan studies or affect theory aid in further understanding of these texts? Likewise, can we use medieval understandings of literary production to look at modern fan works in order to complicate our contemporary ideas of authorship? Here I consider how Christine de Pizan's The Book of the City of Ladies (Le Livre de la Cité des Dames) can be read as a reclamatory fan work addressing issues of representation and gender within both the texts it responds to and the …

Friends With Benefits: Plausible Optimism And The Practice Of Teabagging In Video Games, Brian Myers

Communication Graduate Student Publication Series

Recent scholarship in gaming studies has challenged the field to investigate and critique the hard core gaming audience (stereotypically seen as straight, White, cis-gendered male gamers) in a way that does not reinforce either the perceived marginalization of gamers or broader social hierarchies of gender, sexuality, and class. This article demonstrates a way to acknowledge the complexity of this audience without dismissing its most virulent tendencies via practice theory and weak theory. Using data drawn from a qualitative survey of 393 self-identified first-person shooter video game players, this article looks at the specific practice of “teabagging” in online competitive gaming …

Hillary Rodham Clinton And Shifts In Gendered Rhetorical Style, Mackenzie Lombardi

Undergraduate Theses, Professional Papers, and Capstone Artifacts

Hillary Rodham Clinton is arguably the most visible and controversial female political figure of our time. As First Lady, the Senator from New York, the Secretary of State, and a two-time Presidential candidate, the rhetorical space around Clinton is saturated with cultural assumptions of gender, power, and politics. In many ways Clinton is emblematic of the infamous “double bind” that all women who seek to challenge normative gendered roles must inevitably face. Much academic and cultural focus has been centered on the ways in which Hillary Rodham Clinton is a subject of gendered rhetoric. This paper, instead, builds on the …

Cultivating Conceptions Of Masculinity: Television And Perceptions Of Masculine Gender Role Norms, Erica Scharrer, Greg Blackburn

Communication Department Faculty Publication Series

The potential of television to both reflect and shape cultural understandings of gender roles has long been the subject of social scientific inquiry. The present study employed survey methodology with 420 emerging adult respondents (aged 18 to 25) in a national U.S. sample to explore associations between amount of time spent viewing television and views about “ideal” masculine gender roles. The viewing of particular television genres was explored in addition to (and controlling for) overall amount of time spent with the medium, using cultivation theory as the theoretical foundation. Results showed significant statistical associations between viewing sitcoms, police and detective …

Canada’S Relationship With Women Migrant Sex Workers; Producing ‘Vulnerable Migrant Workers’ Through “Protecting Workers From Abuse And Exploitation”, Rachelle Daley

Theses and Dissertations (Comprehensive)

Canada’s immigration regulations and policy instructions, collectively known as ‘Protecting Workers from Abuse and Exploitation’ (PWAE), instruct visa officials not to process temporary work permits when there is suspicion that migrants may be at risk of sexual abuse or exploitation in industries related to sex work. The regulations are part of Canada’s temporary foreign worker program, located within an anti-trafficking initiative.

Stretching across disciplines and focusing on critical migration scholarship, this research uses a communications studies lens to unpack the power of categorization, and the dividing practices that produce, maintain and normalize inclusion and exclusion, through the conceptualization of the …