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Small Batch: Women's Positions In Southern Craft Beverages, Victoria De Leone

Electronic Theses and Dissertations

This thesis explores three different forms of narrative in order to understand how and why craft beverage industries, specifically beer and whiskey, have been framed as masculine spaces. Women who seek to work in or around these industries are often sorted into the marketing, sales and service corners of the industry, and the production floor still hosts very few women, and those women must negotiate performing their femininity and the masculinities deemed necessary for the environment simultaneously. I argue that the way that we talk about women who choose to do this work is rooted in a history of domestic …