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Gender Stereotyping Of The Managerial Roles Of Ncaa Athletic Directors, Richard A. Fabri

Electronic Theses and Dissertations

The study draws upon content analysis to investigate the construction of intercollegiate athletic director (AD) vacancy advertisements to better understand how such language may play a role in women’s perceived access to these positions. As a mixed method study, this content analysis was initially employed to analyze the terminology used to construct AD job vacancy advertisements. Subsequently, survey data were analyzed to explore any possible relationships among the participants’ gender, managerial sub-roles, the associated gender of the managerial sub-roles, and the perceived barriers the managerial sub-roles present. The women respondents in this study perceived three of the nine managerial roles …