Digital Commons Network^™

From Fan Avidity To Nil Ramifications: An Assessment Of The Attitudes Held By American University Students On An Array Of Sports Issues, Sam Fullerton, Tammy Mccullough

Association of Marketing Theory and Practice Proceedings 2024

A sample of 667 students drawn from seven universities in various regions of the United States provided feedback regarding 11 specific sports-related issues. These issues include the new NIL rules, fan avidity, and athlete compensation along with several other issues that are commonly addressed in the popular media. Means and percentages were used to derive aggregate measures for the respondents, and the same measures were used to assess the responses based upon one’s gender. For all 11 variables under scrutiny, a statistically significant difference was documented for the two gender-based groups. Thus, it is apparent that the market of intercollegiate …

Viewing The World Through The Prism Of Cross-Cultural Romances: Film Review Of Christmas As Usual (2023) And Further Reflections, Raja Ramanathan

Markets, Globalization & Development Review

No abstract provided.

Why Students Select Their College Major: An Investigative Study, Kate N. Matthews, Diane R. Edmondson, Lucy Matthews

Atlantic Marketing Journal

With the decline in the number of traditional college-aged students, understanding the degree selection process is important for departments, colleges, and universities alike. For students, selecting the proper major early is also beneficial since it reduces time in school and tuition costs. Therefore, a better understanding of the degree selection process is worthwhile. Survey data was collected from 1,177 undergraduates at a southeastern U.S. university. Survey questions included major selection influences and other attitude and demographic items. The highest ranked reason is interest and passion followed by fit with personality type. This was similar for students who changed majors. External …

Female Ceos And Investment Efficiency In The Vietnamese Market, Jun Myung Song, Chune Young Chung

Sim Kee Boon Institute for Financial Economics

This paper proposes female CEOs’ overconfidence and risky behavior stem from gender stereotype threats. Using two subsamples from Vietnam—firms in the Northern and Southern regions—we empirically show that female CEOs in the North, where there is less gender stereotyping, tend to overinvest relative to male CEOs. However, in the South, they are indifferent. Additional analysis reinforces the main finding that female CEOs in the North tend to take more risks even when dealing with market volatility and uncertainty (e.g., the COVID-19 pandemic). Such risky behaviors do not deteriorate firm value but, instead, possibly improve firm performance.

Headwinds And Tailwinds: The Present And Future Of Work For Women, Molly Kinder

Brookings Scholar Lecture Series

As part of the Brookings Scholar Lecture Series, Brookings Mountain West presents a lecture titled "Headwinds and Tailwinds: The Present and Future of Work for Women” by Brookings fellow in the Brookings Metro, Molly Kinder. Women comprise nearly half of the US labor force, and today outnumber men on college campuses. Yet the gender pay gap persists and women are overrepresented in the lowest paying occupations. In what ways are jobs and economic opportunities changing for women in the labor force? Over the next decade, how will demographic changes like the aging of the baby boom generation and technological changes …

On The Trajectory Of Discrimination: A Meta-Analysis And Forecasting Survey Capturing 44 Years Of Field Experiments On Gender And Hiring Decisions, Michael Schaerer, Christilene Du Plessis, My Hoang Nguyen, Robbie C. M. Van Aert, Leo Tiokkin, Daniel Lakens, Elena G. Clemente, Thomas Pfeiffer, Anna Dreber, Magnus Johannesson, Cory J. Clark

Research Collection Lee Kong Chian School Of Business

A preregistered meta-analysis, including 244 effect sizes from 85 field audits and 361,645 individual job applications, tested for gender bias in hiring practices in female-stereotypical and gender-balanced as well as male-stereotypical jobs from 1976 to 2020. A “red team” of independent experts was recruited to increase the rigor and robustness of our meta-analytic approach. A forecasting survey further examined whether laypeople (n = 499 nationally representative adults) and scientists (n = 312) could predict the results. Forecasters correctly anticipated reductions in discrimination against female candidates over time. However, both scientists and laypeople overestimated the continuation of bias against female candidates. …

A Developed Framework For Studying Cyberethical Behaviour In North Central Nigeria, Aderinola Ololade Dunmade, Adeyinka Tella, Uloma Doris Onuoha

Journal of Cybersecurity Education, Research and Practice

ICT advancements have enabled more online activities, resulting in several cyberethical behaviours. Literature documents prevalence of plagiarism, and online fraud, among other misbehaviours. While behaviour has been explained by several theories, as scholarship and research advances, frameworks are modified to include more constructs. The researchers modified Fishbein and Ajzen (2011)'s Reasoned Action Approach to study female postgraduate students' perspectives toward cyberethical behaviour in North Central Nigerian universities.

The study focused on four variables, which were adequately captured by the model: perception, awareness, and attitude.

An adapted questionnaire collected quantitative data. This study used multistage sampling. A sample size of 989 …

White Male Privilege, Diversity-As-Deficit, And Tokenism In The North American University: Reflections On Netflix’S The Chair, Annamma Joy

Markets, Globalization & Development Review

Ji-Yoon, an Asian-American woman, is the newly appointed chair of the English department at Pembroke University, a lower-tier Ivy League school. Most of the department’s faculty are older and white and male, but do include a female white professor, Joan Hambling, clearly suffering from marginalization. There is also a young black faculty member named Yasmin McKay, whom Ji-Yoon wants to make the university’s first black tenured professor in the English department. Yaz, as they call her, has published in the top journals and is loved by her students, who flock to take her courses. There are other story dynamics dealing …

Equity And Inclusion For Leaders In The School District: Exploring Gender, Michele Radomski

The Dissertation-in-Practice at Western University

There are increasing expectations that educational leaders attend to social justice. However, little attention is paid to their own experience of equity and inclusion, and there is an ongoing omission of gender from organizational discourse. This problem of practice identifies the lack of attention to the experience and implications of gender for leaders in a school district. The organizational improvement plan aims to prioritize gender on the organization’s agenda, bridge the gap between representation and equity and inclusion, and create a gender-inclusive leadership climate. Feminist frames for change establish the underlying change strategy and Lewin’s change model structures the change …

Platform Of Growth: An Analysis Of Earnings And Social Media Engagement Among Esports Athletes, Colleen Marie Dibble

Theses and Dissertations

Esports consists of online gaming, cyber sport, and virtual sport in a highly competitive environment. The industry has grown tremendously over the last 30 years (Leroux-Parra, 2020). Professional esports competitions are often now contested with a large scale, global audience, and millions of dollars potentially at stake in some competitions. Hundreds of esports athletes earn a living from the multi-billion-dollar esports industry. In addition to players earning salaries and prize pool money in a professional setting, many colleges have offered scholarships to enrolled students and have begun to offer esports-related curriculums (Dominguez, 2022). Networks such as ABC, ESPN, and TBS …

Mentoring Women Entrepreneurs: Perceived Needs And Benefits, David W. Whitlock, Ashley J. Hampton, Kitty Campbell

Journal of Business & Entrepreneurship

Women entrepreneurs are a rapidly growing demographic. Mentoring is a recurring theme in the literature as a valuable contribution in helping women entrepreneurs succeed. The roles of mentoring as well as the literature of mentoring relationships is presented, followed by a study in which the demand and perceived benefit for mentoring was conducted among women currently engaged or self-identified as aspiring small business owners and entrepreneurs. Women who participated a conference for female entrepreneurs, jointly sponsored by Southeastern Oklahoma State University and the Oklahoma Small Business Development Center, were surveyed. The survey consisted of five sections: the first gathered respondent’s …

Female Ceos And Investment Efficiency In The Vietnamese Market, Jun Myung Song, Chune Young Chung

Sim Kee Boon Institute for Financial Economics

This paper proposes female CEOs’ overconfidence and risky behavior stem from gender stereotype threats. With two subsamples in Vietnam—firms in the Northern and Southern regions–we empirically show that female CEOs in the North, where there is less gender stereotype, tend to overinvest relative to male CEOs. However, in the South, they are indifferent. Additional analysis reinforces the main finding that female CEOs from the North tend to take more risks even when dealing with market volatility and uncertainty (e.g., the COVID-19 pandemic). Such risky behaviors of female CEOs in the North do not deteriorate firm value but instead, possibly improve …

Comparative Career-Path Growth Of Campus Leaders By Gender, Madison Foster

Finance Undergraduate Honors Theses

Promotions and growth in one’s own field of work are highly sought after by those who wish to see greater achievement, wealth, and personal satisfaction in the workplace. Opinion is divided as to whether or not men and women are paid equally in the United States. One issue less spoken of is the differences in the time and rate of promotions women and men see in their careers. Many studies seek to prove women are receiving less promotions than men, and posit their own hypotheses.

Choose Your Channels Strategically: How Gender Plays A Role In The Receiving Of Online Brand Activism Ad Campaigns, Jana Stupavsky

Association of Marketing Theory and Practice Proceedings 2023

The successful launch of a new online brand activism ad campaign focused on gender-sensitive issues can be distorted if the content is delivered through poorly thought-out channels. Companies with access to their customer data should learn more about their existing customer base to strategically select the campaign communication channels. When engaging in activism, brands should consider framing their campaign messaging positively and appear authentic. Otherwise, they risk loss in brand equity and corporate reputation. The following analyses present results from a secondary consumer demographic and behavioral characteristics database anchored in source credibility theory. Its goal is to explore differences in …

Power Dressing And Its Importance In Modern Democracy, Mansiben R. Patel, Dr. Catherine Amoroso Leslie

Undergraduate Research Journal for the Human Sciences

This research aimed to study the significance of Power Dressing in a modern democracy, by exploring the dynamics of clothing concerning the power it portrays for women holding influential positions in public office in a variety of countries throughout the world. This research accomplished its motive by collecting, reviewing, and analyzing scholarly articles, academic journals, newspapers, and current events which formed the foundation for data collection using a survey developed by the researchers. The analysis provided a platform for procuring knowledge of the association between Fashion and Politics, the concept of Women’s Power Dressing, and its significance in a modern …

Power Dressing And Its Importance In Modern Democracy, Mansiben R. Patel, Dr. Catherine Amoroso Leslie

Undergraduate Research Journal for the Human Sciences

This research aimed to study the significance of Power Dressing in a modern democracy, by exploring the dynamics of clothing concerning the power it portrays for women holding influential positions in public office in a variety of countries throughout the world. This research accomplished its motive by collecting, reviewing, and analyzing scholarly articles, academic journals, newspapers, and current events which formed the foundation for data collection using a survey developed by the researchers. The analysis provided a platform for procuring knowledge of the association between Fashion and Politics, the concept of Women’s Power Dressing, and its significance in a modern …

Institutional Predictors Of Campus Sexual Misconduct Reporting: The Role Of Gender In Leadership, Alison Cook, Christy Glass, Alicia Ingersoll

Management Faculty Publications

Sexual misconduct remains at crisis levels on American college campuses and is vastly underreported. Most research focuses on individual level risks of assault and perpetration, yet campuses vary significantly in sexual offenses and reporting rates. The current study responds to calls to consider institutional factors that shape campus climates for sexual misconduct and reporting. We consider the role of gender in leadership, analyzing the impact of women's appointment as college president on reporting rates over time. We consider individual and organizational mechanisms that may shape the impact of women's appointment on reporting rates. Our analyses rely on data from U.S. …

The Impact Of Attribution Theory On Information Technology Professionals’ Perceptions Of Glass Ceilings, Shanda Phillips

Doctor of Business Administration Dissertations

As of 2021, women comprised almost half of the United States workforce, nearly 47%. Despite this, women represent only 24% of top earning officers and only 6% of chief executive officer positions. Glass ceilings are a phenomenon that represent an invisible barrier that prevents professional advancement for minority populations, including women, in business. Glass ceilings can impact several minority groups, but mostly appear to be a distinctive gender phenomenon. The challenges for women are well documented, but less understood are the attributional causes of glass ceilings as perceived by information technology (IT) professionals. The framework for this dissertation is the …

Ceo, Cfo, And Audit Partner Gender, And Accounting Conservatism, Ceara Hintz

Electronic Theses and Dissertations

I examine the association between CEO, CFO, and audit partner gender and accounting conservatism using a unique sample that encompasses hand-collected data. While accounting conservatism reflects less risky accounting choices, risk aversion theory indicates that females are more risk averse than males. I apply risk aversion theory to accounting conservatism and investigate two research questions: (i) Does the CEO or CFO and audit partner gender influence accounting conservatism? (ii) Does a female audit partner influence the relationship between a male CEO or CFO and accounting conservatism? Using skewness as a proxy of accounting conservatism, I test three hypotheses. The results …

Vying For And Forgoing Visibility: Female Next Gen Leaders In Family Business With Male Successors, Martina Brophy, Maura Mcadam, Eric Clinton

Articles

Purpose – The purpose of this paper is to examine the identity work undertaken by female next generation to navigate (in)visibility in family businesses with male successors. To enhance understanding of gendered identity work in family businesses, the authors offer important insights into how female next generation use (in)visibility to establish legitimacy and exercise power and humility in partnership with male next generation in their family business. Design/methodology/approach – This empirical qualitative paper draws upon in-depth interviews with 14 next generation female leaders. Findings – This study offers a model to show how female next generation establish their legitimacy amongst …

An Examination Of Consumer Perceptions Of Sponsorship Authenticity Between A Major Beer Brand And Professional Women’S And Men’S Hockey Leagues, Matthew Reid

Electronic Theses and Dissertations

Alcohol sponsorship of women’s professional hockey in North America began in 2019, yet men’s professional hockey has received financial support from alcohol brands for decades. The purpose of this thesis was to examine consumer perceptions of sponsorship authenticity as they relate to beer sponsorship of professional men’s and women’s hockey leagues. Moreover, this study examined the differences of gender on perceptions of authenticity towards the two alcohol and sport sponsorships, as well as two correlations: first, between alcohol consumption and sponsorship authenticity, and second, between attitudes towards alcohol sponsorship and sponsorship authenticity. A quantitative, cross-sectional design was utilized, and its …

Gender-Based Impacts Of Covid-19 In Sub- Saharan Africa, Helen Onyeaka, Phemelo Tamasiga, Ifeanyi Michael Mazi, Hope Akegbe, John K. Osiri

Department of Management: Faculty Publications

The lasting educational and economic impacts of COVID-19 have disproportionally disadvantaged girls on the fringes of society, extending beyond the period of imposed lockdowns. This study delves deeper into the education, socio-economic, and gender-specific effects of the COVID-19 pandemic within the context of Sub-Saharan Africa (SSA). The research illuminates how the pandemic has influenced economic activities and the roles of teachers, parents, and students in the educational process. Furthermore, the paper examines the efficacy of distance learning across diverse media in SSA. The findings suggest that children from rural settings might have limited resources to adapt and continue their education …

Enhancing The Representation Of Women: How Gender Diversity Signals And Acknowledgement Affect Attraction To Men-Dominated Professions, Thomas P. Depatie, Anmol Sachdeva, Comila Shahani-Denning, Rebecca Grossman, Kevin P. Nolan

Personnel Assessment and Decisions

While organizations around the world recognize the importance of gender diversity and inclusion, many struggle to reach gender parity (Sneader & Yee, 2020). Particularly, women account for less than 15% of all sworn police officers (Donohue Jr, 2020). Considering signaling theory and novel research in organizational impression management, we examined the utility of various recruitment messaging techniques for attracting women job seekers to professions dominated by men, at both a consulting firm and law enforcement agency. Women evaluating consulting firm materials perceived greater behavioral integrity and were subsequently more attracted to the organization if recruitment messages included both high gender …

Covid-19 Pandemic Impact Report At The University Of New Mexico, Lisa A. Marchiondo, Shannon Sanchez-Youngman, Teagan Mullins, Naila V. Decruz-Dixon, Melanie E. Moses, Julia Fulghum

ADVANCE Reports

This report outlines four overarching issues that the COVID-19 pandemic raised or amplified for faculty, based on a survey of full-time faculty on the main campus of the University of New Mexico in Spring 2022. Some of the issues identified existed before the pandemic, which further exacerbated challenges and inequities. Results based on faculty gender, race/ethnicity, and job title are provided.

The report contains multiple recommendations for each of the four core issues that will assist individual faculty and improve campus climate and culture. Recommendations are often applicable to multiple issues, so we provide an appendix that cross-lists recommendations between …

Hiring Decisions: Impacts Of Applicant Gender And Social Media Presence, Alicia Ostrowski

Honors College Theses

Studies show that hiring decisions can be influenced by an applicant’s social media profile (Broughton et al., 2013) as well as their gender (Garcia-Retamero & Lopez-Zafra, 2009). Women, compared to men, are more likely to face hiring discrimination (Garcia-Retamero & Lopez-Zafra, 2009) and many hiring managers tend to look at an applicant’s social media profiles for additional information during the hiring process (Broughton et al., 2013). There is a lack of substantial research on the combination of these two factors. This study examined the effects of gender and social media type on hiring decisions.

Closing The Gender Gap In Entrepreneurship Education, Carolyn J. Rodeffer

Graduate Theses and Dissertations

Entrepreneurship education in higher education has been cited as a key strategy in filling the entrepreneurship talent pool, preparing students with the skills and confidence needed to start new ventures (Westhead & Solesvik, 2016). However, outcomes of entrepreneurship education for female students are less positive than for their male counterparts (Shinnar et al., 2012; Westhead & Solesvik, 2016; Wilson et al., 2007). Working within the frameworks of Bandura’s self-efficacy theory (1977), Azjen’s theory of planned behavior (1991), and Steele and Aronson’s stereotype threat theory (1995), this quantitative study utilized an experimental research design to assess the impact of role model …

The Entrenchment Of The Ideal Worker Norm During The Covid-19 Pandemic: Evidence From Working Mothers In The U.S., Mona Zanhour, Dana Sumpter

All Faculty Open Access Publications

We study shifts in the ideal worker culture as experienced by working mothers across organizations in the United States during the Covid-19 pandemic. Based on the experiences of 53 interviewees in how they attended to increased responsibilities across both work and family domains, we saw an entrenchment of the ideal worker culture across nearly all organizations and professions. This manifested in three levels, as (1) a reinforced ideal worker culture in the workplace through work-intensification, increased competitiveness, and surface-level support; (2) the reinforcing of organizations’ ideal worker norms at home, with gendered division of space and labor, and (3) experienced …

Theorizing Gender In Social Network Research: What We Do And What We Can Do Differently, Raina Brands, Gokhan Ertug, Fabio Fonti, Stefano Tasselli

Research Collection Lee Kong Chian School Of Business

We review the ways in which gender is theorized in social network research and propose an alternative approach for future research to consider. To assess “what we do,” we undertake an evaluative review. In that review, we first examine how gender is typically theorized in structural approaches to social network research. Then, in greater detail, we review social network research that affords more diversity into such theorizing. We organize this more detailed review around a framework that is based on the level of analysis at which the implications of gender are invoked (cognitive, behavioral) and the focus of relational mechanisms …

White-Collar Crime: Diversity And Discrimination In Sentencing, Rachel Labrie

Honors Projects

White-collar crimes cause businesses and individuals to lose billions of dollars a year. This paper discusses the criminal justice system in regard to the white-collar crime and discrimination by the basis of gender and race within sentencing. First an analysis is given on who commits white-collar crimes, by looking at the rates and motives of those committing white-collar crimes on the basis of first gender and race. An analysis through literature review compares sentencing of females and people of color compared with the rates of white males who make up the majority of those committing white-collar crimes. The findings suggest …

Gendered Language And Entrepreneurial Joiners, Mihwa Seong

Electronic Thesis and Dissertation Repository

This dissertation explores the impact of gendered language in start-up job advertisements on the perceived attractiveness of start-ups among individuals (‘joiners’) interested in working for new firms. While entrepreneurship research has established the prominent role of entrepreneurial joiners in start-ups and the importance of building a gender-diverse team, we know relatively less about how start-ups can attract more women joiners. This dissertation seeks to investigate whether women’s ratings of the attractiveness of joining start-ups increases significantly when start-ups use more feminine language in place of male-centric gendered language. Compared to men, I theorize that women are more sensitive to the …