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Engaging, Retaining, And Growing Litworld’S Young Professional Donor Base, Ilanna Solomon Jan 2016

Engaging, Retaining, And Growing Litworld’S Young Professional Donor Base, Ilanna Solomon

Capstone Projects 2015-Present

In nonprofit development, it is important to have diversified funding, meaning there is funding coming from multiple places, such as: •Individual Donors •Grants •Partnerships Even within those categories of funding, it is important to be diverse. This Capstone focuses on diversifying LitWorld’s individual donor base through engaging, retaining, and cultivating young professional donors. A guide was created for the organization which outlines two different projects which can be put in place to achieve a diversified young professional donor base. These projects are designed to be managed by LitWorld’s Young Professional Group, in order to engage the group further, and because …