Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Publication
- Publication Type
Articles 1 - 3 of 3
Full-Text Articles in Entire DC Network
The Impact Of Customer Collaboration On Agile Product Development Success In Technology Startups Within The Pacific Northwest, Chad Ryan Thompson
The Impact Of Customer Collaboration On Agile Product Development Success In Technology Startups Within The Pacific Northwest, Chad Ryan Thompson
Doctoral Dissertations and Projects
While agile software development is being adopted in more organizations recently, many products using the methodology are still failing in the market due to inadequate customer collaboration despite the purported benefits. Within start-ups, where speed and early market penetration can be the death or success of a company, understanding if using agile software development including adequate customer collaboration makes a significant difference is important. A study which investigates the impact of including customer collaboration in the agile product development process could uncover whether or not a product is successful within technology focused start-up’s in the Pacific Northwest. This research could …
Providing A Meaningful Lab Experience For A Manufacturing Processes Course, Kevin Molyet
Providing A Meaningful Lab Experience For A Manufacturing Processes Course, Kevin Molyet
ASEE IL-IN Section Conference
No abstract provided.
Social Media Listening: Revealing The Indirect Effects Of User Generated Content (Ugc) On Product Adoption, Nga Ho-Dac, Ian Clark Sinapuelas
Social Media Listening: Revealing The Indirect Effects Of User Generated Content (Ugc) On Product Adoption, Nga Ho-Dac, Ian Clark Sinapuelas
Association of Marketing Theory and Practice Proceedings 2019
Industry studies suggest social media listening espouses several advantages. Evidence from academic research however is lacking and the need to investigate its impact especially in the context of product development is needed. This research explores how UGC influences market outcomes indirectly via its impact on product development. Building on current findings from empowerment-product demand and new product adoption research, we propose that product improvements building on consumer social media conversations are more likely to succeed. Using a system of equations modeling in the open source software context, we verify that increasing forum posts lead to a greater number of codes …