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Influence Of Alumni Affinity Groups On Alumni Engagement And Alumni Giving, Gary R. Johnson
Influence Of Alumni Affinity Groups On Alumni Engagement And Alumni Giving, Gary R. Johnson
USF Tampa Graduate Theses and Dissertations
A student’s college experience lasts only a finite amount of time, but their role as alumni lasts for a lifetime. Alumni play an important role in higher education. The future financial success of a college or university is largely based on involvement and financial support by the school’s alumni. The purpose of this research was to learn about the role alumni affinity groups play in engaging alumni with the school and if they have the ability to impact alumni giving.
The dissertation data was collected using a qualitative methods research approach. Alumni data was gathered from two public universities from …