Digital Commons Network^™

The Inner Mind Of A Fashion Designer, Olivia Martinez

Honors Theses

The Inner Mind of the Fashion Designer

After speaking with Laurie from the University Honors Program, I have decided to provide an inside look, into the mind of a fashion designer. So many people have no real understanding of what my industry is about. They seem to think it is all fun and games, that it is easy and that I always have a bunch of free time. They are so incredibly wrong! I want this thesis to open eyes of the readers and provide a better understanding of the plethora of intensive and difficult steps taken to create the …

Why Can’T We Be Friends? Examining The Benefits And Challenges Of Maintaining Your Friends Of The Library, Maureen Rust, Julia Stringfellow

Collaborative Librarianship

One of the most fruitful collaborative relationships a library can have is with its Friends of the Library organization, providing that group is vibrant and progressive. This article provides insight into the history of the Friends of the Library group at a regional comprehensive university since its founding in 1962 to nearly becoming defunct in 2015. The steps taken in the transformation of the Friends of the Library since then from an inactive group with no clear direction, to a robust organization with an active board who have identified goals and strategies for successful library advocacy are described. The work …

A Case Study Of Cal Poly Arts’ Outreach Practices To The Latinx Population, Joanne Nicole Lodato

Recreation, Parks, and Tourism Administration

Cal Poly Arts in San Luis Obispo, California is dedicated to being more inclusive of the Latinx population in their community. This study conducted a survey to examine the most effective way for Cal Poly Arts to be more inclusive to the Latinx community in San Luis Obispo County. Results indicated that for the Latinx population in San Luis Obispo county the Internet is the best way to advertise upcoming performances, dance companies are what they most often want to see, ticket prices tend to be a barrier for performance attendance, distance is a deterrent from attendance but not a …

Fresh Squeezed Fitness: A Case Study On The Marketing Of Orangetheory Fitness, Emma Schmidt

Recreation, Parks, and Tourism Administration

The fitness industry has grown immensely in the past decade as a form of health management. The industry has expanded to offer niche fitness facilities that cater to individuals’ specific needs and motivations. The purpose of this study was to examine the best marketing and branding practices utilized by Orangetheory Fitness. The research for this study was collected using a case study matrix, developed by the researcher, to evaluate Orangetheory Fitness’ marketing strategies. The study resulted in findings indicating the importance of technology advancement and brand differentiation pertaining to the success of Orangetheory Fitness. It is crucial for Orangetheory Fitness …

Risk And Return Comparisons Of Pre-Harvest Marketing Strategies, John Leander Turner V

Graduate Theses and Dissertations

This paper analyzes risk and returns associated with pre-harvest corn grain marketing strategies for the state of Arkansas. Farming is characterized by a volatile environment. Numerous risks are taken by producers in order to provide commodities that are bought and sold by various parties in the supply chain. Price, yield, and production costs vary daily and can have large variation between years. Risk and Return Comparisons of Pre-harvest Marketing Strategies examines the effectiveness of using pre-harvest marketing strategies to enhance returns and to mitigate inherent price risk in the Memphis cash corn market. Thirteen strategies are compared to the October …

Understanding The Relationship Between Corporate Social Responsibility, Team Identification, And Behavioral Intention With The Mediating Effect Of Satisfaction In Korean Professional Baseball League, Jaeman Son

Graduate Theses and Dissertations

The purpose of this dissertation was to provide a better understanding of how sport fans’ perceptions of a sport team’s CSR activities influence the behavioral intention of sport consumers. More specifically, the aim of this study was to propose and test a theoretical model that explore the relationship among perceived CSR and team identification and satisfaction, along with the behavioral intention. This study was to investigate the mediating role of customer satisfaction in the relationship between perceived CSR and behavioral intention. Finally, the study attempts to examine whether the relationship between team identification and behavioral intention is mediated by customer …

Cultural Branding: An Examination Of Website Marketing Practices At Historically Black College And Universities And Non-Hbcu Black Serving Institutions, James Hudson

Dissertations

The purpose of this study was to determine if there was a difference between the way that higher education marketing professionals at Historically Black Colleges and Universities (HBCUs) and non-HBCU Black Serving Institutions (BSIs) use website marketing techniques for institutional branding. This examination was prompted by Gasman (2007) who suggested that the inability of some HBCUs to garner and/or maintain sufficient enrollment numbers stems from poor image management. Further, Gibbs (2015) suggested that a comparison between HBCU websites and Traditionally White Institution (TWI) websites might be beneficial. Thus, this study sought to answer the following research questions:

RQ1. Is there …

What Factors Influence Catholic Parents’ Choice Of School(S) For Their Child(Ren)?, Andrea R. Aiello

Teacher Education, Educational Leadership & Policy ETDs

In 1965, the American Catholic school system had 5.66 million students, 13,296 schools and educated nearly 13% of all school-aged children. Fifty years later, Catholic school enrollments had fallen to approximately 1.93 million and a total of 6,250 schools, while more than 17% of the students enrolled in Catholic schools identified as non-Catholic. Although there appear to be several positive points of difference for selecting Catholic schools, nevertheless families are making other choices. In this exploratory study, I endeavored to understand the demographic characteristics, attitudes toward education as well as more general motivations of American Catholic parents, with a special …

Factors Influencing Esl Students' Selection Of Intensive English Programs In The Western United States, Katie Briana Blanco

Theses and Dissertations

Intensive English Programs (IEPs) play an important role in helping speakers of other languages gain necessary language, cultural, and educational skills to succeed in an English-speaking environment (Hamrick, 2012; Toner, 2017). Previous research has investigated factors that influenced student choice of IEPs located in the southeastern portion of the U.S. (Williams, 1994) and in California (Jones, 2013). This study identified factors that influenced ESL students who chose to further their English language education at IEPs located in the western United States. Particular influences that were probed included program, location, student services, and marketing factors. Moreover, this study examined the previously …

Law School News Tim Baxter '83 Elected Chair Of Rwu Board Of Trustees 10/29/2018, Edward Fitzpartick

Life of the Law School (1993- )

No abstract provided.

Sale Of Personal Successful In The Context Of Marketing, Hamëz Rama

UBT International Conference

Huge development of science and technology at the beginning of this century has affected directly in economic development, the appearance of a rich offer on the market the increase in living standards, the contemporary and quality way of life, etc., personal sales gave a new dimension, quality and new content. By leaving behind the way the traditional sales distribution, the new concept of sales, ranging from sales through the slot, mail, shopping centers, internet "e-bay", etc. introduced radical changes to this concept in communication between seller and buyer. These qualitative changes not only in the spatial view, time of the …

Nike's Former Brand Boss Visits Usu, Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

Charlie Denson, Marketing '78, former president of Nike Brand, led a Leadership Forum attended by more than 250 students.

Marketing Strategies Of Chukwuemeka Odimegwu Ojukwu University Teaching Hospital, Amaku, Awka, Anambra State, Nigeria, Uchechukwu Victoria Victoria Enweani

Library Philosophy and Practice (e-journal)

The study surveyed the strategies used in marketing library and Information services in Chukwuemeka Odumegwu Ojukwu University Teaching Hospital, Amaku, Awka, Anambra state Nigeria. It was discovered that the strategies used in marketing are ineffective compared to the changing situations in contemporary university environment. Personal experiences as a staff in the library were used to draw inferences for the study. The major marketing strategy used were face-to-face interaction with library user, good communication skills, use of library notice board, display and exhibition, institutions website and use of library as a course. All these strategies though utilized are not really effective …

21st Century Marketing Using Communication Modes By Students In Accessing Their Information Needs At Two Selected Study Center Libraries In Southwest Of National Open University Of Nigeria, Njeze Miracle

Library Philosophy and Practice (e-journal)

This paper examined marketing in the 21^st century using communication modes in accessing information needs of students in two study centre libraries of National Open University of Nigeria. A descriptive research design was used for this study and the instrument for data collection was a questionnaire, observation and interview. A total of 60 copies of the questionnaire were administered to students, from faculties of Agricultural Sc., Management Sc., Social Sc., Health Sc., Law, Education, Science & Technology, but 56 were retrieved and used for the analysis. Purposeful and stratified random sampling technique was used for this research. Findings …

Anatomy Of An Acquisition: The Challenges Of Selling A Privately Held Electronics Manufacturing Company, George Dierberger, Marc Mcintosh, Lori L. Lohman, Phyllis Kapetanakis

Faculty Authored Articles

Sweeny Electronics is a family-owned S Corporation based in St. Paul, Minnesota. The company was started in 1946 by a returning army veteran, Mike Sweeney, and focused on the heating, air quality and cooling markets. The company has survived numerous recessions, market consolidation, and manufacturing challenges in China, and currently is run by the third generation Sweeney family. The current owner and CEO, George Sweeney, is the grandson of the founder and is approaching retirement age. The board of directors has seven members: George Sweeney, his wife Jane and five members of the business community. Under the direction of the …

A Marketing Standpoint: What Marketers Can Teach Extension Professionals About Internet-Based Media, Holly Whitaker, Holli R. Leggette, Shannon Barbeau

The Journal of Extension

Extension audiences are turning to Internet-based media for information Extension professionals traditionally have provided them. In a qualitative study, we sought to relate the Internet-based media strategies of marketing professionals to the needs of Extension professionals to increase Extension professionals' success in using Internet-based media. Extension professionals can more effectively engage modern Extension audiences by implementing four strategies: knowing the research, knowing what makes audiences tick, making changes based on measurable data, and increasing the effectiveness of Internet-based media efforts.

Empowering Youths And Combating Gang Activity Across Long Island Through Mba Capstone Consulting, Daniel R. Ball, Stephanie Mattarocci

Faculty Works: Business (1973-2022)

The MBA program at Molloy College culminates with a capstone experience that provides prospective graduates with the opportunity to demonstrate learning through a project-based paradigm that aligns with the mission of the academic institution. Molloy College is an independent Catholic college rooted in the Dominican tradition and its mission includes the four pillars of study, spirituality, service, and community. This capstone course integrates these mission pillars by immersing the students in a real consulting problem that provides actionable solutions for a not-for-profit organization serving society. This paper summarizes the work completed by an MBA capstone consulting project to help the …

Marketing And Delivering Child Care Programs To Nassau County, Daniel R. Ball, Fabian Dichristina, Dawn Armand

Faculty Works: Business (1973-2022)

The MBA capstone program at Molloy College requires students to apply what was learned in the classroom to a real-world consulting project that assists a non-profit organization serving society. This capstone experience supports the mission of Molloy College that is rooted within the Dominican tradition and emphasizes the four pillars of study, spirituality, service, and community. This project exposes students to an industry outside of their typical experiences and encourages them to create real solutions that have a direct benefit on the local community. This paper summarizes the work of this MBA capstone group as they designed a comprehensive marketing/awareness …

Rebranding A Special Needs School Through Marketing And Entrepreneurship: An Mba Capstone Consulting Case Study, Daniel R. Ball, Hadia Khan, Omolola Oyelude

Faculty Works: Business (1973-2022)

The MBA program at Molloy College emphasizes a curriculum that creates ethically-minded leaders with a mindful disposition toward serving the local community. This pedagogical philosophy is consistent with the school’s mission that is deeply rooted in the Dominican tradition emphasizing the four pillars of study, spirituality, service, and community. This program culminates with the students applying what was learned in the classroom to a real-world consulting problem, often outside of their industry background comfort zone. The solutions need to be fully implementable and have a direct impact on the welfare of the local community. This paper presents the consulting recommendations …

Introduction And Geographic Availability Of New Antibiotics Approved Between 1999 And 2014, Cecilia Kållberg, Christine Årdal, Hege Salvesen Blix, Eili Klein, Elena Martinez, Morten Lindbæk, Kevin Outterson, John-Arne Røttingen, Ramanan Laxminarayan

Faculty Scholarship

Despite the urgent need for new, effective antibiotics, few antibiotics of value have entered the market during the past decades. Therefore, incentives have been developed to stimulate antibiotic R&D. For these incentives to be effective, geographic availability for recently approved antibiotics needs to be better understood. In this study, we analyze geographic availability and market introduction of antibiotics approved between 1999 and 2014.

Business For The Glory Of God, Abigail Daniels

Senior Honors Theses

The grand narrative of the Bible could be broken into three distinct parts- Creation, Fall, and Redemption. The main focus of this paper will go through the distinct parts of Creation and the Fall, but the focus will be on Redemption specifically in the realm of work and how it relates to business marketing. In Creation, God created us in His image meaning we were gifted with the ability to create and to form relationships. We express God’s image through the dominion mandate, which is God’s command to us to be stewards of the earth through the act of work. …

The Combined Impact Of The Flipped Classroom, Collaborative Learning, On Students’ Learning Of Key Marketing Concepts, Reza Motameni

Journal of University Teaching & Learning Practice

Purpose of the Study: The overall purpose of this study was to investigate whether or not the incorporation of combined flipped classroom, and collaborative learning pedagogical schemes in two restructured sections of principles of marketing course, had any positive impact on students’ learning of 100 key marketing concepts, processes, and strategies.

Results: By comparing the students’ total assessment scores in Experimental and Control Group groups, it was concluded that the re-structured course had significantly improved students’ learning of key marketing concepts, processes, and strategies.

Price Fairness, Guest Emotions, Satisfaction, And Behavioral Intentions In Peer To Peer Accommodation Sector, Laiba Ali, Wong F. Yee, Ng S. Imm, Muhammad S. Akhtar

Journal of Global Business Insights

The aim of this study is to examine the impact of price fairness on guest emotions, satisfaction and behavioral intentions in Malaysian P2P accommodation sector. The higher level of tourist arrivals towards P2P accommodations sector has drawn the attention of scholars and government. Therefore, this conceptual paper on P2P accommodation proposes an opportunity to examine the influence of external and internal stimuli on guest’s behavioral intentions during their stay in P2P accommodation at Malaysia. The conceptual framework of this study is built on the basis of Stimulus Organism Response (S-O-R) theory. A complete study followed by a conceptual framework will …

Finding My Future: Defining The Landscape, Discovering The Path, Samantha Frankhouse

Honors Projects

One of the most pivotal moments in a young adult's life is transitioning from high school to pose-secondary opportunity; whether this is to university, trade school, or right into the workforce, each student has a unique experience. Finding My Future, a local startup in Grand Rapids, Michigan, wants to give these students "the tools they need to define a future they'll love." However, as a startup that is also on a quest to be educated and informed on their decisions, FMF is in need of marker research and customer discovery to better understand and appropriately design for their audiences.

A New Formula For Voter Turnout, Elliot Pope

Masters Theses

This paper proposes a new, modified decision matrix for voter turnout: Likelihood of Voting = Personal Connection + Sense of Duty + Self-Interest – Difficulty in Voting – Sense of Apathy. It introduces a new variable, “Personal Connection.” This variable combines the important contributions of social pressure and canvassing research as a summary motivation of the two. In order to test this hypothesis, I complete an initial review of ANES data and a metanalysis of relevant literature. The conclusion is that there is enough data to support further research into the proposed formula and new variable for voter turnout.

Gwu Alumna Named Assistant Golf Professional At Historic Toronto Club, Office Of University Communications

Gardner-Webb NewsCenter Archive

Krysta Schaus, Gardner-Webb University alumna and former graduate assistant golf coach, started playing golf when she was 12 years old. More than a hobby, she wants to share her passion for the game with others. Before her graduation from GWU, Schaus was offered the job of assistant golf professional at The Toronto Golf Club in Ontario, Canada—the third oldest golf club in North America.

Marketing Library And Information Services In Selected University Libraries In South West Nigeria., Micheal Olorunfemi, Deborah Adeola Ipadeola

Library Philosophy and Practice (e-journal)

This study examines marketing library and information services in academic libraries. Specific objectives includes; the need for marketing library and information services in university libraries in South West Nigeria; techniques being employed by university libraries in marketing of library and information services; competencies required of librarians in marketing of library and information services; challenges being faced by the librarians in marketing of library and information services and strategies for enhancing marketing of library and information services in South West Nigeria. Relevant literatures were reviewed. Survey research design was adopted. The target population for the study comprises of all librarians in …

The Cinderella Experience Exploring The Psychological Consequences Of Temporary Aspirational Brand Access, Jennifer Lynn Stevens

Theses and Dissertations

Individuals are motivated to consume brands that allow them to express their self-concept and signal a unique identity to others. However, consumers may not always be able to purchase these brands. Aspirational brands are currently unaffordable “dream brands” that an individual desires to purchase at some point in the future after reaching a higher status or income level. Through aspirational access, an emerging form of access-based consumption, consumers can now temporarily experience their ideal lifestyle for a membership fee. Researchers have begun to explore access-based consumption as an alternative to traditional ownership since consumers are increasingly choosing to access products …

Book Nook For All: How Library Partnerships Can Grow Advocacy Poster Presentation, Jessica C. Mcintosh

Library Faculty & Staff Scholarship

No abstract provided.

Ask A Catbrarian: Marketing Library Services Using A Cat, Teagan Eastman, Jennifer Saulnier, Kati Richardson

Library Faculty & Staff Publications

This case study aims to describe how employees at the University of Illinois at Urbana-Champaign’s Undergraduate Library (UGL) utilized a cat mascot as part of a marketing campaign to promote awareness of library resources and services and to overcome undergraduate students’ library anxiety. The authors describe how the idea of a cat mascot emerged, how librarians determined campaign objectives, and the process they undertook for developing videos, social media posts, events and displays for the campaign. This article also describes how the campaign was able to build a sense of community not only among the large university library system but …