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A Study Into Developing Strategies For Internationally Competitive Irish-Owned Consumer Brands, Aidan O'Curry
A Study Into Developing Strategies For Internationally Competitive Irish-Owned Consumer Brands, Aidan O'Curry
Masters
The objectives of this study centre on researching the complexities inherent within the development of Irish owned consumer brands. This is with particular emphasis on the international development of Irish brands and the ways by which International success can be realized. There has been a notable lack of Irish successes in International markets since that achieved by brands such as Guiness, Bailey’s, and Kerrygold. Through examinination of the literature on branding and contextualization of the study considering the Irish business environment, the research aims to explore ways in which indigenous Irish brands can grow and achieve international success. The first …
David Chipperfield: Questions Of Meaning, Noel Brady
David Chipperfield: Questions Of Meaning, Noel Brady
Articles
Interview with David Chipperfield Architect
The Mayne Event: All Things Are Possible, Noel Brady
The Mayne Event: All Things Are Possible, Noel Brady
Articles
Interview with Thom Mayne Architect of Morphosis Architects.