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Intellectual Property And Marketing, Darius Noshir Lakdawalla, Tomas J. Philipson, Y. Richard Wang

Darius N. Lakdawalla

Patent protection spurs innovation by raising the rewards for research, but it usually results in less desirable allocations after the innovation has been discovered. In effect, patents reward inventors with inefficient monopoly power. However, previous analysis of intellectual property has focused only on the costs patents impose by restricting price-competition. We analyze the potentially important but overlooked role played by competition on dimensions other than price. Compared to a patent monopoly, competitive firms may engage in inefficient levels of non-price competition-such as marketing-when these activities confer benefits on competitors. Patent monopolies may thus price less efficiently, but market more efficiently …