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The Effects Of Personal Innovativeness , Perceived Risk , And Computer Self -Efficacy On Online Purchasing Intent, Randall J. Boyle, Cynthia P. Ruppel

Journal of International Technology and Information Management

The rapid growth of e-commerce makes it important for the success of companies to understand both the factors that facilitate and are barriers to these transactions. Therefore, the purpose of this study is to investigate the relationships between perceived Internet risk, personal innovativeness and computer/web self-efficacy, and online purchases intentions as three of these factors. Results indicate that perceived Internet risk, personal innovativeness and computer/web self-efficacy are all strongly related to online purchasing intentions. There is also a strong relationship between computer self- efficacy and personal innovativeness, two of the values-compatibility variables related to intention to purchase on-line. Suggestions for …