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2006

Innovation

Masters Theses (All Theses, All Years)

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Role Of Design Service Firms In Product Innovation, Rajagopal Venkatraman Jan 2006

Role Of Design Service Firms In Product Innovation, Rajagopal Venkatraman

Masters Theses (All Theses, All Years)

This thesis examines how the services of design firms, which belong to the category of service sector called Knowledge Intensive Business Services (KIBS), contribute to the innovation in the product firms. In this study, I have examined the role played by the design firm IDEO, in the product innovation of a start-up technology firm, a matured technology firm and a matured consumer product firm. The services provided by IDEO satisfy different needs of the product firms in their product innovation. The services of the design firm is useful in showcasing the technology to attract more funding for the startup technology ...