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Extension: A Modern Day Pony Express?, David Drake, Ben West
Extension: A Modern Day Pony Express?, David Drake, Ben West
11th Triennial National Wildlife and Fisheries Extension Specialists Conference (2006)
The Smith-Lever Act of 1914 established the Cooperative Extension Service for the purpose of “diffusing among the people of the United States useful and practical information on subjects relating to agriculture, home economics, and rural energy”. Since then, much has changed. Just over 92 million individuals lived in the United States in 1910, with 31% of the population employed as farmers. As of 2005, America’s population had increased to nearly 297 million people, with only 3% of the population earning a living on the farm. More telling, about 80% of America’s population now lives in a suburban/urban environment. Currently, the …
The Antecedents Of M-Commerce Adoption, Morris Kalliny, Michael S. Minor
The Antecedents Of M-Commerce Adoption, Morris Kalliny, Michael S. Minor
Business and Information Technology Faculty Research & Creative Works
The growth of Internet shopping has been attributed to rapid advances in technology and other influences such as convenience. We empirically investigate the relationship between demographics, ease of use, convenience, usefulness and enjoyment and intention to use m-commerce and attitude toward m-commerce. Two studies were conducted where a student and a non student sample was used. Data analysis revealed age, gender and educational level of customers do not play a role in influencing intention to use m-commerce. However, convenience, ease of use, usefulness and enjoyment all play a role in the customer's intention to use m-commerce.