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The Characteristics Of Donors And Non-Donors Among Alumni Of Mississippi State University: A Descriptive Study, Dennis Allen Prescott

Theses and Dissertations

Alumni associations and offices of development play fundamental roles in American higher education, typically having missions which include the generation of financial support for the institution. Alumni associations must develop strategies to encourage alumni to donate money and enable them to build long-term relationships between alumni organizations and the university. The foundation of any fund raising program is the annual fund. Not only does the annual fund represent a significant percentage of funds raised for most charities, it often comes with the fewest strings attached. If development professionals have a clear understanding of the issues and factors that influence donors …