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Strategic Sourcing For A Competitive Advantage In The Hotel Industry, Debbie J. Pattni
Strategic Sourcing For A Competitive Advantage In The Hotel Industry, Debbie J. Pattni
UNLV Theses, Dissertations, Professional Papers, and Capstones
In order to remain competitive in an intensely competitive business environment, many companies have resorted to cost-cutting, lay-offs, restructuring, and increased productivity measures to manage expenses and to increase profits. Senior executives in organizations have realized that on average, 50% or more of an organization’s operating budget is spent on purchased goods and services. Therefore, the decisions made by purchasing professionals can help to determine the financial viability of the organization (Ball, 2005). Firms can increase the so-called “bottom line” by either increasing revenues or by decreasing costs. Under economic conditions of strong competition and uncertainty, it is often difficult …
Multi-Brand Hospitality Operations Branding Strategies, Rikki Tanenbaum
Multi-Brand Hospitality Operations Branding Strategies, Rikki Tanenbaum
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this professional paper is to identify the optimal brand architecture for MGM MIRAGE’s Project CityCenter through synthesis of a review of branding strategies throughout the hospitality industry and a review of Project CityCenter’s goals. As Project CityCenter represents such a massive undertaking from both a financial and marketing perspective, a review of strategies external to MGM MIRAGE is critical; this paper endeavors to highlight branding strategies for potential adoption at Project CityCenter. The project’s significance is affirmed by Terri Lanni, Chairman and CEO of MGM MIRAGE, “Project CityCenter confirms a cultural and lifestyle revival of city living, …