Digital Commons Network^™

Acquiring And Managing Identity Interests, Jon M. Garon

Faculty Scholarship

Jon M. Garon, Acquiring and Managing Identity Interests, 1 FLA. ENT. L. REV. 39 (2006). Modern media licenses involving Internet sites, video games, multimedia projects, and independent motion pictures follow the publishing industry’s shifts of power and control. Those acquiring rights have significant leverage at the outset but lose that power as completion deadlines near. Marketing leverage depends significantly on the importance of the participants to the marketing strategy, so that if live appearances are critical to marketing, then those individuals have much more influence than for those projects where the persons involved are excluded from marketing. In addition, these …