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Public Affairs Advertising: Corporate Influence, Public Opinion And Vote Intentions Under The Third-Person Effect, Anita Grace Day
Public Affairs Advertising: Corporate Influence, Public Opinion And Vote Intentions Under The Third-Person Effect, Anita Grace Day
LSU Doctoral Dissertations
This study examined corporate public affairs and brand awareness advertising under the third-person effect. Third-person effect studies examine the interaction between the media and its effect on public opinion. Past research in third-person effect indicates that individuals perceive that the media is more influential on others than oneself. However, recent studies find a reverse effect, where individuals perceive a greater effect on oneself when compared to others when media messages are positive and desirable to be influenced by. Findings from this study indicate that ExxonMobil public affairs advertisements are found to be socially desirable to be influenced by and that …
The Perks Of High Tech Pr: Examining Diffusion Of Innovations In Public Relations And Its Effect On Practitioners' Roles, Status And Power, Jennifer Plaisance Hughes
The Perks Of High Tech Pr: Examining Diffusion Of Innovations In Public Relations And Its Effect On Practitioners' Roles, Status And Power, Jennifer Plaisance Hughes
LSU Master's Theses
This qualitative study examines the field of public relations though the lens of Everett Rogers’ diffusion of innovation research. The fields of public relations and diffusion of innovations are paired for the first time in a study of the effects of proximity to innovators on public relations practitioners. In-depth interviews and focus groups with practitioners working in both high-tech and low-tech environments are transcribed and coded to compare the effects of technology adoption on roles, status and power in organizations. This study not only contributes to the literature in public relations and diffusion of innovations, but also its findings are …
Using Web Sites To Achieve Organizational Goals: Are Nonprofits Doing It Right?, Alisha Nicole Tillery
Using Web Sites To Achieve Organizational Goals: Are Nonprofits Doing It Right?, Alisha Nicole Tillery
LSU Master's Theses
This study examines how and to what extent nonprofit organizations are using their Web sites to fulfill their organizational goals and missions through volunteerism and fundraising. Through in-depth interviews of communication/public relations managers and executive directors at nonprofit organizations new information reveals factors that negatively affect nonprofits organizations’ growth in Web site development and technology, as well as those factors that push nonprofits to break the digital divide. Four nonprofit organizations that provide youth services in Memphis, Tennessee were selected.
Minority Recruitment Efforts Aimed At Increasing Student Diversity At Historically Black Public Colleges And Universities And Predominantly White Public Institutions, Nia Francis Mason
Minority Recruitment Efforts Aimed At Increasing Student Diversity At Historically Black Public Colleges And Universities And Predominantly White Public Institutions, Nia Francis Mason
LSU Master's Theses
Minority and other race recruitment have become a significant part of general recruitment efforts at many predominantly white institutions (PWIs) and historically black colleges and universities (HBCUs). Despite increased efforts, some universities have not been successful at increasing diversity on campus. This study relies on the use of in-depth interviews to document, describe and understand the similar and differing characteristics of minority and other race recruitment tactics being used at PWIs and HBCUs. The researcher conducted interviews at four public institutions of higher education; two of which are HBCUs, and two of which are PWIs. The researcher also sought to …