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2006

Iowa State University

CARD Working Papers

Concept mapping

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Consumers' Demand For Pork Quality: Applying Semantic Network Analysis, Carola Grebitus, Maike Bruhn May 2006

Consumers' Demand For Pork Quality: Applying Semantic Network Analysis, Carola Grebitus, Maike Bruhn

CARD Working Papers

Consideration of consumers’ demand for food quality entails several aspects. Quality itself is a complex and dynamic concept, and constantly evolving technical progress may cause changes in consumers’ judgment of quality. To improve our understanding of the factors influencing the demand for quality, food quality must be defined and measured from the consumer’s perspective (Cardello, 1995). The present analysis addresses the issue of food quality, focusing on pork—the food that respondents were concerned about. To gain insight into consumers’ demand, we analyzed their perception and evaluation and focused on their cognitive structures concerning pork quality. In order to ...