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2006

Brigham Young University

Student Works

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Getting Langue Winded How The European Union Language Policy Came To Be, Clinton R. Long Dec 2006

Getting Langue Winded How The European Union Language Policy Came To Be, Clinton R. Long

Student Works

While many people remember hearing about the French Revolution slogan of libert, galit et fraternit ringing through the streets of Paris in the eighteenth century, fewer people remember hearing about similar ideals ringing through the streets of Brussels, Bonn, and other European capitals in the 1950s with regard to the language policy of a united Europe. Even those familiar with the language policy of the European Union (EU) and its predecessors only talk about how the EU language policy is langue winded (langue means language in French) due to its inefficiencies without considering that these ideals-equality in particular-shaped the very …

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A Complete Market Study For Graduate Student Textbook Bundling, Julie Connell, Tanya Graziano, Kendra Stephenson Jan 2006

A Complete Market Study For Graduate Student Textbook Bundling, Julie Connell, Tanya Graziano, Kendra Stephenson

Student Works

The BYU Bookstore, originally named the Students' Supply Association, was established in 1906. It is ranked nationally in the top five of university bookstores and is one of the largest at 124,000 square feet. For a century, the BYU Bookstore has served students, faculty, and staff by providing them with textbooks, course materials, official BYU clothing and accessories, church products, gifts, music, videos, computers, software, and other specialty items. The Bookstore proposed a marketing research project to Professor Michael Geurts to determine the potential demand and success of textbook bundling for MBA and law students currently attending BYU. The research …

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A Study For Improvement Of Spring And Summer Enrollment And Marketing At Brigham Young University, Tori Rasmussen, Nate Routsong, Aleen Schiess Jan 2006

A Study For Improvement Of Spring And Summer Enrollment And Marketing At Brigham Young University, Tori Rasmussen, Nate Routsong, Aleen Schiess

Student Works

In January 2006, TAN consulting was commissioned to perform a marketing research study for the BYU Student Academic and Advisement Serivces Office of Assessment and Planning. After meeting with Dr. Childs, the director of BYU Student Academic Advisement Services Office of Assessment and Planning (also the chair of BYU's Spring/Summer Committee), TAN consulting determined the basic objectives of the project to be to discover the incentives for BYU students to attend spring/summer term and uncover the best way to promote spring/summer term attendance. TAN Consulting is comprised of Tori Rasmussen, Nate Routsong and Aleen Schiess.

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Biozone Scientific International, Inc: A Study For Customer Perception Of The Public Restrooms, Brigham Young University In Relation With Nth Existence Research, Samuel Ahola, Kyle Fraughton, Brian Mccann Jan 2006

Biozone Scientific International, Inc: A Study For Customer Perception Of The Public Restrooms, Brigham Young University In Relation With Nth Existence Research, Samuel Ahola, Kyle Fraughton, Brian Mccann

Student Works

The purpose of this research project is to analyze the market demand in Utah County for the AirCare air purifier manufactured by Biozone. Using Utah County as a sort of testing ground for this product, we will attempt to determine the demand in the United States for the AirCare air purifier by answering the following questions: 1. Is there a perceived difference between sanitation and cleanliness in the United States? 2. Is there a negative perception in the United States regarding the sanitation of public restrooms? 3. How does the sanitation of a businesses public restroom affect the perception of …

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Chw Productions: A Study To Determine Market Potential For Missionary Videos, Shalayne Packer, Francisco Pascual, Jed Lloyd Jan 2006

Chw Productions: A Study To Determine Market Potential For Missionary Videos, Shalayne Packer, Francisco Pascual, Jed Lloyd

Student Works

At the request of the CHW Productions, Shalayne Packer, Jed Lloyd, and Francisco Pascual, students of the Marriott School of Management located at Brigham Young University, were commissioned to determine the market potential for LDS missionary videos. PPL Consulting is comprised of Shalayne Packer, Francisco Pascual and Jed Lloyd.

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Homestead Golf Resort And Conference Center: Resort Perceptions Of Past And Potential Customers, Christopher Green, Zhe Wang, Cody Webb Jan 2006

Homestead Golf Resort And Conference Center: Resort Perceptions Of Past And Potential Customers, Christopher Green, Zhe Wang, Cody Webb

Student Works

Christopher Green, Zhe "Shelly" Wang, and Cody Webb, here-ta-known as CSC Consulting, performed and compiled the research project for the Homestead Resort. The purpose of the report is to help develop a market strategy through discovery and analysis of past and potential customer's perceptions of Utah resorts and the Homestead Resort. Following the meeting with Larry Jackstien, marketing consultant for the Homestead Resort, CSC Consulting formulized the following objectives: Determine past and potential customers perceptions from Salt Lake and Utah counties. Identify the key sales motivators that encourage customers to choose a resort property. Identify the most effective media for …

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Environmental Soil Science: A Marketing Research Strategy, Steven Diamond, Bryce Youngquist, Mariella Horna Jan 2006

Environmental Soil Science: A Marketing Research Strategy, Steven Diamond, Bryce Youngquist, Mariella Horna

Student Works

Before we commenced the research process, three main objectives were set forth by MBS Consulting. The research objectives are as follows: Determine the potential future path of the Environmental Soil Science program. Determine the overall appeal of changing the name of the Environmental Soil Science program. Obtain an understanding of a student's mind-set when selecting a major. MBS Consulting is comprised of Steven Diamond, Bryce Youngquist and Mariella Horna.

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Brigham Young University Feedback.Byu.Edu Marketing Research Project, Jonathan Dunford, Chad Jordan, Julie Nelson Jan 2006

Brigham Young University Feedback.Byu.Edu Marketing Research Project, Jonathan Dunford, Chad Jordan, Julie Nelson

Student Works

This study analyzes the uses and potential users of the BYU Feedback and questions webpage and determines the ways users would like to be informed about this service and to what extent this service can spread through the BYU community. This report includes conclusions made from both exploratory research as well as field research. It was conducted in order to achieve the following objectives: Ascertain the degree to which SAAS is meeting the needs of its customers. Identify current users of the feedback and questions service and increase their current usage. Determine the best ways to educate new users about …

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The Original Hawaiian Noni Juice Company: A Study, David Roberts, Aaron Pittard, Max Rogers Jan 2006

The Original Hawaiian Noni Juice Company: A Study, David Roberts, Aaron Pittard, Max Rogers

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This market study is designed to provide decision-making drivers for the retail market entrance of the Hawaiian Noni product in the retail store environment. The scope of this study includes the entire United States retail health food store market. Kapono Consulting is comprised of David Roberts, Aaron Pittard and Max Rogers.

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