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Discussing Laddering Application By The Means-End Chain Theory, Tânia Modesto Veludo-De-Oliveira, Ana Akemi Ikeda, Marcos Cortez Campomar
Discussing Laddering Application By The Means-End Chain Theory, Tânia Modesto Veludo-De-Oliveira, Ana Akemi Ikeda, Marcos Cortez Campomar
The Qualitative Report
This article aims at analyzing laddering as a technique of qualitative research, emphasizing the procedures for data collection, analysis and interpretation, and its main limitations as well. “Laddering refers to an in-depth, one-on-one interviewing technique used to develop an understanding of how consumers translate the attributes of products into meaningful associations with respect to self, following means-end theory” (Reynolds & Gutman, 1988, p. 12). The critical literature review shows that laddering is useful in studies on human behavior, especially those related to the Means-End Chain (MEC) model. For a successful application, highly trained interviewers, homogeneous groups of respondents, and the …
The Pre-Conceptual Map Methodology: Development And Application, Shellie Hipsky
The Pre-Conceptual Map Methodology: Development And Application, Shellie Hipsky
The Qualitative Report
The objective of this article is to present the Pre-Conceptual Map methodology as a formalized way to identify, document, and utilize preconceived assumptions on the part of the researcher in qualitative inquiry. This technique can be used as a stand alone method or in conjunction with other qualitative techniques (i.e., naturalistic inquiry). This document explains how to utilize the process and includes specific examples based on a formal study of the pilot of The Drama Discovery Curriculum. The article highlights the Pre-Conceptual Map methodology for use by other researchers by examining: the need for the methodology, how it is related …
Comparison Of Methods And Interdisciplinary Possibilities. The Case Of Literature Reviews In Social Work And In Nursing Sciences, Yves Couturier, Christian Dumas-Laverdière
Comparison Of Methods And Interdisciplinary Possibilities. The Case Of Literature Reviews In Social Work And In Nursing Sciences, Yves Couturier, Christian Dumas-Laverdière
The Qualitative Report
The reflections on interdisciplinarity cover several dimensions. One, among them, concerns the nature of what occurs between two disciplines. Does inter-disciplinarity relate to an intention, to a metatheory, to the object, or to a method? It is this ultimate space that we propose to study, supported by Resweber’s (2000) proposition, putting the study of the homology of forms forward as a promising way to better understand the interdisciplinarity. Therefore, we have modelled the literature review methods for social work and nursing in order to clarify what expresses, on the plan of the method, either some form homologies or else some …
Community Research Mythology, Barabara Walden
Community Research Mythology, Barabara Walden
The Qualitative Report
This article is dedicated to an in-depth discussion of the theme “community” and the implications the multiple meanings of community hold for the field of qualitative research. This theme surfaced from Waldern’s 2003 study entitled Resistance to Research in Vancouver’s Downtown Eastside, which dealt with participant resistance to joining research efforts, and deserves the attention of all social researchers. In this article, the politics of the rese arch process are discussed to evaluate and suggest improvements for reflexive methods of inquiry. Determining that the idea of “community research ” is a myth, this work is concerned about making qualitative methods …