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Focused Group Interviews As An Innovative Quanti- Qualitative Methodology (Qqm ): Integrating Quantitative Elements Into A Qualitative Methodology, Brian J. Grim, Alison H. Harmon, Judy C. Gromis
Focused Group Interviews As An Innovative Quanti- Qualitative Methodology (Qqm ): Integrating Quantitative Elements Into A Qualitative Methodology, Brian J. Grim, Alison H. Harmon, Judy C. Gromis
The Qualitative Report
There is a sharp divide between quantitative and qualitative methodologies in the social sciences. We investigate an innovative way to bridge this gap that incorporates quantitative techniques into a qualitative method, the “quanti-qualitative method” (QQM). Specifically, our research utilized small survey questionnaires and experiment-like activities as part of the question rout e in a series of five focused group interviews on nutrition education. We show how these quantitative-type activities fit naturally with our question route and contributed to testing the hypotheses within the context of the five important characteristics of focused group interviews. The innovative use of QQM in focused …
Understanding Implicit Texts In Focus Groups From A Systems Psychodynamic Perspective, Brigitte Smit, Frans Cillers
Understanding Implicit Texts In Focus Groups From A Systems Psychodynamic Perspective, Brigitte Smit, Frans Cillers
The Qualitative Report
Many researchers have been inquiring into focus groups as a qualitative data collection method (Barbour & Kitzinger 1999; Krueger 1998; Morgan, 1998), but only a few have been able to analyse the different levels of understanding in focus groups, which we focus on in this article. The guiding research question is how do focus groups offer deeper levels of understandings from a systems psychodynamic perspective. Research participants were purposively sample d using maximum variation (Patton 2002). Data were collected during the focus group, and group data were analysed during data gathering. Meaning making and interpretation of data was done from …