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Business Adaptation Strategies Used By Small And Medium Retailers In An Increasingly Competitve Environment: A Study Of Ubon Ratchathani, Thailand, Kittima Cheungsuvadee
Business Adaptation Strategies Used By Small And Medium Retailers In An Increasingly Competitve Environment: A Study Of Ubon Ratchathani, Thailand, Kittima Cheungsuvadee
Theses: Doctorates and Masters
This thesis presents a study of business adaptation strategies employed by small and medium retailers in order to be sustainable in a climate of rapid and significant environmental change in regional Thailand. The study was carried out in Ubon Ratchathani, a large regional city in North Eastern Thailand which shares many of the difficulties encountered by regional businesses in regional Thailand. Changes over the last ten years have been considered in this work and recent strategies adopted by the small and medium retailers have been investigated. Using extensive input from a study group which represented approximately 10% of all small …
Assessing The Success And Evaluating The Benefits Of Government-Sponsored Regional Internet-Trading Platforms For Small And Medium Enterprises: A Western Australian Perspective, Denise E. Gengatharen
Assessing The Success And Evaluating The Benefits Of Government-Sponsored Regional Internet-Trading Platforms For Small And Medium Enterprises: A Western Australian Perspective, Denise E. Gengatharen
Theses: Doctorates and Masters
The Internet has been viewed as an opportunity for small and medium enterprises (SMEs) to efficiently compete in the global arena with their larger counterparts by overcoming distance and size. However, research has shown that actual uptake of Internet e-commerce by SMEs has been lagging behind that of larger companies. Fearing a growing digital divide between large companies and SMEs, some governments have taken specific measures to encourage SME participation in ecommerce. One of the more direct government initiatives to hasten the progression of SMEs on the e-commerce adoption curve is the creation, sponsorship and management of regional Internet trading …