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2006

Communication

LSU Master's Theses

African americans

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Media Use, Hiv/Aids Knowledge, And Sexual Beliefs: An Exploration Of Differences Between Races, Tarana Hammond Jan 2006

Media Use, Hiv/Aids Knowledge, And Sexual Beliefs: An Exploration Of Differences Between Races, Tarana Hammond

LSU Master's Theses

As the numbers rise among African Americans who are contracting HIV/AIDS, it becomes evident that research is needed to examine where African Americans obtain HIV/AIDS information. This study identified where African Americans obtain HIV/AIDS information and examined how that information affects African Americans’ sexual beliefs about HIV/AIDS. The theoretical foundation for this study was the Health Belief Model (HBM). This study used a survey method. The data analysis demonstrated that race does influence the type of media an individual uses. Race does not impact an individual’s access to health information. Knowledge about HIV/AIDS impacts an individual’s sexual beliefs about HIV/AIDS. …