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College Students' Recall Of And Attitudes Toward Brand Placement In Reality Television Programming, Temitayo Fayemi
College Students' Recall Of And Attitudes Toward Brand Placement In Reality Television Programming, Temitayo Fayemi
Electronic Theses and Dissertations
This thesis measures college students' attitudes toward, and the effectiveness of, brand placement in the genre of reality television. Surveys were used to discover the level of brand recall for the products and brands displayed in reality television programming and to discover viewers' reported reasons for paying attention to these brands. The study found that viewers tended to have positive attitudes toward brand placement in reality television and that focus on a brand was a major reason for recall. Furthermore, the study found no significant difference in the recall scores of reality television viewers versus non-viewers and no significant difference …
Looking Through Rose Colored Glasses:The Media's Influence On Perceptions Of Romance And Marriage, Brianne Straub
Looking Through Rose Colored Glasses:The Media's Influence On Perceptions Of Romance And Marriage, Brianne Straub
Electronic Theses and Dissertations
This study examined the relationship between different media and expectations about romantic relationships and marriage. Participants were asked to complete a survey that measured different romantic constructs and the types of media exposures on a daily and weekly basis. The variables were measured to determine the effect the media play in a person's perceptions on romantic relationships and marriage. The results of the study concluded that although general television viewing does not predict perceptions about romance and marriage, the romantic genre of television programs as well as magazines do have a role in predicting romantic perceptions.
Myspace Or Ourspace: A Media System Dependency View Of Myspace, Andrew Schrock
Myspace Or Ourspace: A Media System Dependency View Of Myspace, Andrew Schrock
Electronic Theses and Dissertations
MySpace is a type of "social networking" website where people meet, socialize, and create friendships. The way MySpace members, particularly younger individuals, interact online underscores the changing nature of mass media. Media system dependency states that individuals become reliant on media in their daily life because of fundamental human goals. This reliance, termed a dependency, leads to repeated use. Media system dependency was applied in the current study to explain how and why individuals became habitual MySpace users. To attain results a survey was administered to a convenience sampling of 401 adult undergraduates at the University of Central Florida. Members …
The Kiosk Culture: Reconciling The Performance Support Paradox In The Postmodern Age Of Machines, Thomas Cavanagh
The Kiosk Culture: Reconciling The Performance Support Paradox In The Postmodern Age Of Machines, Thomas Cavanagh
Electronic Theses and Dissertations
Do you remember the first time you used an Automatic Teller Machine (ATM)? Or a pay-at-the-pump gas station? Or an airline e-ticket kiosk? How did you know what to do? Although you never received any formal instruction in how to interact with the self-service technology, you were likely able to accomplish your task (e.g., withdrawing or depositing money) as successfully as an experienced user. However, not so long ago, to accomplish that same task, you needed the direct mediation of a service professional who had been trained how to use the required complex technology. What has changed? In short, the …
Media Influence On Young Adults Sexual Attitudes And Behaviors, Heather Hackbarth
Media Influence On Young Adults Sexual Attitudes And Behaviors, Heather Hackbarth
Electronic Theses and Dissertations
Research has shown that sexual content is prevalent in television programming and that this content can have an effect on the viewer's attitudes about sex. This study examined this relationship within the theoretical framework of cultivation and social cognitive theories. This study used a survey to examine these relationships in young students at a large southeastern university. The researchers targeted freshmen, many in their first semester, for this study to get the best measure of attitudes, before they were influenced by college life. In addition to examining the effects of television viewing, the researcher looked at the effects of exposure …
A Social Cognitive Approach Towards Understanding The Effects Of Popular Poker Television Shows On College Students, Marc Londo
Electronic Theses and Dissertations
Tournament poker shows have become a leading ratings draw on American television. Since ESPN and the Travel Channel began airing their innovative poker shows in 2003, the game has reached a new following, particularly among college students. There are unique and psychologically significant factors that characterize the college population that make students particularly receptive to popular characterizations in media. This study investigates the potential exacerbating effect that these widely popular poker television shows have on the gambling behavior of college students. 444 college students completed a survey designed to assess gratifications sought through media along with measures of attitudes, gambling …
Surviving Reality: Survivor & Parasocial Interaction, Pedro Davila-Rosado
Surviving Reality: Survivor & Parasocial Interaction, Pedro Davila-Rosado
Electronic Theses and Dissertations
Parasocial interaction is the name that Horton & Wohl coined to describe a viewer's attachmentent toward onscreen persona that they had never physically interacted with (1956). A. Rubin, Perse, & Powell (1985) continued the research and created the Parasocial Interaction Scale. The scale has become the standard in gauging parasocial interaction in various forms of media from soap operas to newscasts. The purpose of this study was top examine parasocial interaction and see if the concept could be applied to the current television trend of reality television. Simultaneously, the study also examined parasocial interaction and its possible connections to loneliness, …
Minority Physician Job Satisfaction: A Content Analysis Of Written Responses To Open-Ended Survey Questions About Professional A, Devorah Daniels-Kranz
Minority Physician Job Satisfaction: A Content Analysis Of Written Responses To Open-Ended Survey Questions About Professional A, Devorah Daniels-Kranz
Electronic Theses and Dissertations
Few interpersonal and organizational communication studies examine the professional and organizational aspects of career satisfaction among minority physicians. Due to the underrepresenation of minority physicians, most studies resort to comparing aggregate groups of minority physicians in juxtaposition to non-minority physicians. These studies fail to uncover possible communication differences, which originate from cultural dissimilarities between disaggregate racial/ethnic groups. Even fewer studies examine physicians' written communication to open-ended survey questions about career satisfaction/dissatisfaction between disaggregate racial/ethnic minority groups and non-minorities. This study specifically examines written responses to two open-ended survey questions about professional and organizational dissatisfaction and compares responses from disaggregate minority …