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Planting The Money Seed, R. Ryan Brandys

The Prairie Light Review

No abstract provided.

December 2004, Inland Empire Business Journal

Inland Empire Business Journal

At Deadline l

Close-Up 6

Corporate Profile 7

Investments and Finance 9

Corner on the Market 16

Getting Organized 17

Inland Empire People 18

I Executive Time Out 19

Inland Empire Bank Results 32

Top Ten Southern California Resorts 33, 34

Executive Notes 37

Chambers of Commerce 38

Manager's Bookshelf 40

Automotive Dealers 43,44,45

Restaurant Review 46

Business Brokerage Firms 47

November 2004, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Cut Workers Comp Costs 2

Understanding Commercial Leases 8

How to Read and Respond to Your Audience’s Body Language 13

How to Develop a Winning Competitive Strategy 15

An Interview with John P. Calverley 17

Bakersfield’s Business Conference 19

Reduce Sales Resistance 31

Columns

At Deadline 1

Close-Up 6

Corporate Profile 7

Law 8

Investments & Finance 9

Computers/Technology 12

Marketing 13

Managing 14

Corner on the Market 15

Getting Organized 16

Executive Time Out 18

Resource Directory 22

Second Page One 29

Wine 30

Sales 31

Manager’s Bookshelf 36

Employer s Page 37

Human Resource Guide …

October 2004, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

21st Century Medicine Receives Grant of $150,000 1

Community- Bancorp and Cuyamaca Bank Approve Merger 1

Ontario Convention Center 1

Karen Dil Bowerman, Ph.D. 6

Yamamotoyama of America 7

Mistakes Today’s Executives Make 10

How to Build Your Own Championship Team 15

A Review of Oaks of Ojai 16

California Chamber of Commerce 38

Columns

Close-Up 6

Corporate Profile 7

Stocks 8

Letter to the Editor/Commentary . 9

Computers/Technology 12.13

Managing 14

Championship Team Building l5

Executi'e Time Out 16

People in Profile 17

Economic Development 18

Office Technology 20

Resource Directory 23

Marketing and Sales 26 …

For The Rest Of Their Lives: Seniors And The Fair Housing Act, Robert G. Schwemm, Michael Allen

Law Faculty Scholarly Articles

America's population is growing older. According to the 2000 census, more than 35 million people in the United States (12% of the total population) are over 65 years old. These figures are expected to grow dramatically in the early decades of the twenty-first century as the "Baby Boom" generation reaches retirement age and as improvements in health care make it possible for more people to live to an advanced age.

Providing housing for this segment of the American population is already a massive industry and one that will certainly grow as the number of, older persons increases. One of the …

Sex Cells : How The Use Of Sex In Advertising Varies Across Eight Countries, Stephen S. Holden, Marilyn Y. Jones, Joanna Gabler

Stephen S Holden

This study examines how the use of sex in magazine advertising varies across eight different countries – Singapore, Australia, India, South Africa, France, Germany/Austria, Brazil and the U.S. Eight magazines were collected from each country. We examined the incidence of sex in advertising and its various components in the 3,201 ads found in this assortment of magazines. Significant differences between countries were found for use of attractive models, nudity and types of sex appeal. While it is difficult to draw firm conclusions, we believe that the results support the notion that sex in advertising is driven by its novelty value …

September 2004, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Got Golf? 1

Politics and Your Portfolio 1

First Laparoscopicc Donor Nephrectomy Is Performed at ARMC 1

Pomona Host Lions Club Vision Center 3

Survey: U.S. Business Leaders Hiring Expectations on the Rise 3

Mortgage Association Defines Predatory Lending 23

AAF National President Speaks to the Inland Empire Ad Club 31

Columns

Close-Up 6

Corporate Profile 7

Law 8

Investments & Finance 9

Opinions/Commentary 10

Computer/Technology 13

Managing 15

Corner on the Market 16

Getting Organized 17

Inland Empire People 18

Executive Time Out19

SBA Lending 20-21

Resource Directory 24

Financial Institutions 25-29, 32

Second Page 1 …

An Investigation Into The Absence Of Disabled People From Commercial Advertising And Its Impact On The Disabling Experience, Mary-Ann O'Donovan

Masters

Much research has been conducted into the effects of advertising on various minority groups – women, gay people, black people, unemployed youths. However, research regarding the relationship of mainstream advertising and disable people is sparse. Disable people are one of the largest minority groups in the world and yet, they are almost invisible within advertising and consumer research, and within advertising itself. It is this lack of representation in commercial advertising that interests the researcher. Disabled people have historically been excluded from many facets of society- education, employment, leisure – with advertising viewed as one more mechanism to further this …

August 2004, Inland Empire Business Journal

Inland Empire Business Journal

Columns

Close-Up ......................................................... 6

Corporate Profile ................................................ 7

Law ............................................................... 8

Investments & Finance....................................... 9

Opinions/Commentary.................................... 1 0

Environmental. ............................................ 11-15

Corner on the Market ......................................... J6

Getting Organized ............................................. 17

Inland Empire People ........................................ 18

Managing...................................................... 19

Education...................................................... 23

MBA Programs.......................................... 24-26

Financial Institutions .................................... 27-28

Banking ......................................................... 29

Second Page One............................................. 31

Health...................................................... 32-34

Manager's Bookshelf.. ........................................ 44

Computers Technology ....................................... 45

Expansion and Relocation................................. 46

Restaurant Review.......................................... 48

Calendar ......................................................... 50

July 2004, Inland Empire Business Journal

Inland Empire Business Journal

It's Not your Daddy's Desert Anymore 1

Retail Development Hits Decade High .. . Market Expected to Stay Healthy 1

Inland Empire: Private Sector Doing Fine, Govt. Sector Hurting 1

California Chamber Applauds Signing 3

Be Responsible for Your Own Financial Security 29

Take a Hike! ... at the Aerial Tramway 31

A Walk Through Victoria Gardens 31

Age-related Eye Disease: A Silent Epidemic 32

Reconsidering The Prohibition Against General Solicitation During Section 3(C)(7) Offerings, Daniel P. Taub

ExpressO

This paper examines the seventy year history of the general solicitation prohibition during private offerings and then analyzes its continuing relevance as applied to Section 3(c)(7) offerings. The S.E.C. Staff recently issued a report questioning the continuing value of prohibiting general solicitation during private offerings made pursuant to Section 3(c)(7) of the Investment Company Act. If the S.E.C. were to follow the recommendation in the S.E.C. Staff Report, this would have tremendous implications for a growing number of hedge funds, and other investment companies utilizing the Section 3(c)(7) exemption. By allowing general solicitation, the S.E.C. would be reversing a policy …

Tibetan Buddhism In Northern California, Michele Gibney

Michele Gibney

When the Dalai Lama was forced to flee Tibet before a Chinese invasion force in the 1950’s, Tibet became an icon in the eyes of the West as an underdog; albeit an incredibly spiritual and exotic one. Due to a dwindling of the religious followers and resources within the community of Tibet in exile, Tibetan Buddhists ventured out from their self-imposed isolation to spread the teachings to any who would listen, (Coleman, 2001, 72). Buddhism, already a source of fascination in America due to the Beat poets and Zen Buddhism, became a craze between the years 1960-1997, (ibid, 103). California …

May 2004, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Lennar Partners Introduces Meridian at the Former March AFB 1

An Eclectic Collection of Historic Memorabilia 1

More than $1,000,000 Distributed at Tribal Donation Ceremony 1

What to do when the media calls 3

Reach Communications Group Wins Four Polaris Awards 11

Morongo Tribe Topping-Out Ceremony Marks Major Milestone 21

Nature Is Nurtured at Flowers for You in Riverside 22

Columns

Close-Up 7

Corporate Profile 8

Commentary 10

Local News 11

Human Resource Guide Supplement 12-13

Computers/Technology 14

Getting Organized 15

Marketing 16

Inland Empire Innovators 17

Education 18

Managing l9-20

In the Interest of Women 22 …

April 2004, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Indio Desert Circuit Horse Show 1

Southern California Logistics Airport 1

Economic Forecast Conference 1

Jobs Held Hostage; Action on Worker's Comp Reform 3

Fashion Is Not Just for Your Wardrobe 18

Independent Breed of Businessmen Emerge as Unemployment Lingers 21

Murrieta and Temecula Residents Open UBuildlt's 21

Columns

Close-Up 7

Corporate Profile 8

Law 9

Opinion/Commentary 10

Local News 11

Computers/Technology13

Getting Organized 15

Corner on the Market 16

Education 17

Inland Empire Innovators 18

Managing l9

Faces in Business 20

Small Business Handbook 22-23

Insurance 24

Investments & Finance 25-30

Health 31-32

Commercial Real Estate …

Canada's Campaign For Immigrants And The Images In Canada West Magazine, Laura A. Detre

Great Plains Quarterly

One of the major challenges that Canadian government officials felt they faced at the end of the nineteenth century was the development of the prairie West. By this time there were large urban centers in eastern Canada, but many Canadians worried that they had not truly ensured the future existence of their country. They hoped that filling the middle, the province of Manitoba and the region that would become the provinces of Saskatchewan and Alberta, with prosperous, white, family farmers would support the industrialized cities of the East. To do this the government engaged in a systematic program to encourage …

March 2004, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Greek Orthodox Folk Dance and Choral Festival 1

China's Two Faces (Part 2) 1

Tribal Myths and Facts 1

Small Business Owners Optimistic 3

Meetings Resume at City Hall 12

Top Performing Local Printing Company18

California-Nevada Maglev Project 21

Columns

Environmental Focus 6

Close-Up 7

Corporate Profile 8

Law 9

Opinion/Commentary 10

Local News 11-12

Computers/Tfechnology13

Getting Organized .................................................. 1 5

Comer on the Market 16

Education 17-18

Managing 19

City Economics/Demographics .20

Inland Empire Innovators 22

Investments and Finance 23, 27-29

Financial Institutions 24-25

Health 30-31

Desert Business Journal 35

Employer's Page 36

Manager's Bookshelf 43 …

February 2004, Inland Empire Business Journal

Inland Empire Business Journal

Former Secretary of State Madeleine Albright 1

China’s Two Faces 1

CSUSB Hosts Conference with King Saud University 1

5 Tips for Getting Your Merchant Account Approved 11

U.S. Business Leaders Optimistic Regarding Growth 11

Chic-fil-A Spreads Its Wings 21

Vietnam Veteran Day 4th Annual War Dog Remembrance 21

January 2004, Inland Empire Business Journal

Inland Empire Business Journal

Outsourcing and Offshoring 1

Restoring and Improving- Instead of Replacing 1

Former Chief of Staff Pressured by Outgoing Supervisor 1

Claremont Charity Event Builds Picnic Tables 11

CALHFA and Habitat for Humanity 11

P&AB Provides Guide to Japanese PrivaC) Issues 21

HIM to Deal With Harsh Criticism Ways 32

Exposure To Televised Alcohol Ads And Subsequent Adolescent Alcohol Use, Alan W. Stacy, Jennifer Zogg, Jennifer Unger, Clyde W. Dent

CGU Faculty Publications and Research

Objective: To assess the impact of televised alcohol commercials on adolescents, alcohol use. Methods: Adolescents completed questionnaires about alcohol commercials and alcohol use in a prospective study. Results: A one standard deviation increase in viewing television programs containing alcohol commercials in seventh grade was associated with an excess risk of beer use (44%}, wine/liquor use (34%}, and 3-drlnk episodes (26%} in eighth grade. The strength of associations varied across exposure measures and was most consistent for beer. Conclusions: Although replication is warranted, results showed that exposure was associated with an increased risk of subsequent beer consumption and possibly other consumption …

The Need For New Anti‐Smoking Advertising Strategies That Do Not Provoke Smoker Defiance, Joyce M. Wolburg

College of Communication Faculty Research and Publications

The misguided effort to change the smoking behavior of college students using the same anti‐smoking messages created for young teens apparently stems from the misplaced marketing belief that ads designed to prevent young teens from smoking can also effectively encourage college‐student smokers to quit. When college students were asked to respond to current anti‐smoking messages, non‐smokers championed the anti‐smoking cause while smokers responded with defiance, denial, and other counter‐productive behaviors. These studies show that persuading legal‐age young adults to quit would require new message strategies which show greater respect for the individual, greater support for the effort in quitting, and …

"Just Do It!"| A Rhetorical Criticism Of Nike's "Hero" Advertising Campaign For Women, Jennifer Joi Lewis

Graduate Student Theses, Dissertations, & Professional Papers

No abstract provided.

Fauxtopia, Raymond William Kampf

Theses and Dissertations

To all who come to this fictitious place:Welcome.Fauxtopia is your land. Here, age relives distorted memories of the past, and here, youth may savor the challenge of trying to understand the present. Fauxtopia is made up of the ideals, the dreams and the fuzzy facts which have re-created reality... with the hope that it will be a source of edutainment for all the world.Ray KampfFauxtopia DedicationApril 1st, 2004

Procedural Priming Effects On Spontaneous Inference Formation, Kirmani Amma, Michelle P. Lee, Carolyn Yoon

Research Collection Lee Kong Chian School Of Business

Procedural priming refers to how the frequent or recent use of certain cognitive procedures on one task can lead to a greater propensity to use the same procedures on a subsequent task. In this paper, we demonstrate how procedural priming may be used to assess spontaneous inference formation in situations where the inference involves a relationship or rule. We do so in the context of the advertising cost–product quality rule, i.e., that higher advertising expense implies higher product quality. Prior research suggests that underlying the advertising cost–quality rule is a basic human attribution (the effort investment rule) that says, if …

Country Roads Magazine: Has The Move From The "Country" Influenced Baton Rouge Advertisers' Buying Habits, Arianne Parker Bellizaire

LSU Master's Theses

Country Roads magazine celebrated its 20th anniversary in September of 2003. Founded by Dorcas Woods Brown in 1983, the publication prides itself on offering its readers a cultural events guide showcasing events, festivals and destinations from Natchez, Mississippi, to New Orleans, Louisiana. Readers have watched the magazine evolve over the years. However, nearly two years ago, readers experienced one of the biggest changes. The magazine moved its headquarters from St. Francisville to Baton Rouge. This study evaluated Baton Rouge advertisers' reactions the move. The researcher modified and tested the Country-of-Origin Effects (COO) on a smaller scale by examining City-of-Origin effects. …

A Comparative Study Of Sports Orientated And Non-Sports Orientated People's Perceptions Of The Appropriateness Of Alcohol Sponsorship Within Sport, Sharee Wilton

Theses : Honours

This study examines people's perceptions of alcohol sponsorship in sport. Alcohol consumption and sport are closely linked as part of Australian culture and alcohol companies are major sponsors in Australian sport. This study explores any differences of opinion on alcohol sports sponsorship between sports orientated, somewhat sports orientated and non-sports orientated people. A continuum was used to determine where an individual fits between sports orientation and non-sports orientation. The study identified underlying influences that effect people's perception, such as personal participation in sport or having immediate family involved in sport. The study focused on Edith Cowan University students due to …

Advertisers And Consumers In Transition, Katherine Sredl, Nataša Renko

School of Business: Faculty Publications and Other Works

Globalization of consumption and advertising is a dominant aspect of the post-socialist economic and social transition in Central and Eastern Europe. Yet we are only beginning to understand how consumers and local advertisers make sense of this, the role of historical infl uences, and the meaning of current outcomes. Croatia is an excellent site for researching this. How local advertisers and consumers adjust to globalization, and adjust its forces to their culture, will in no small way determine Croatia’s future, socially, economically, and politically. Through a year of ethnographic fi eldwork in Croatia, the authors hope to unlock the local …

Tableaux: Fall 2004, Fontbonne University

Fontbonne University's Tableaux

No abstract provided.

Direct-To-Consumer Advertising Of Prescription Medicines: Framing With Imprecise Frequency Descriptors, Mikah Zangla

LSU Master's Theses

The purpose of the study was to determine how often and to what degree “imprecise frequency descriptors” are used in prescription drug print ads. These descriptors along with the side effects they describe were compared to their corresponding prescription medicine websites and analyzed to determine whether or not the general public is being misinformed and/or misled in terms of side effect warnings by current drug advertising. Content analysis of Direct-to-Consumer (DTC) prescription drug advertisements found in five of the top seven magazines most likely to be consumed by readers over age 65 was the method of investigation for this study. …