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Articles 1 - 30 of 84
Full-Text Articles in Entire DC Network
Vol.31 N.43 December 25th 2003, Csusb
Vol.31 N.42 December 18th 2003, Csusb
The Knight Volume 14: Issue 7, Nova Southeastern University
The Knight Volume 14: Issue 7, Nova Southeastern University
The Current
No abstract provided.
Swinging Bridge - December 12, 2003, Amy Raj
Swinging Bridge - December 12, 2003, Amy Raj
Student Newspapers & Magazines
No abstract provided.
Vol.31 N.41 December 11th 2003, Csusb
Vol.31 N.40 December 4th 2003, Csusb
The Colby Echo (December 4, 2003), Colby College
The Colby Echo (December 4, 2003), Colby College
The Colby Echo
Published by the students of Colby College since 1877, The Colby Echo is the weekly, editorially independent student-run newspaper of Colby College in Waterville, Maine. Published monthly, 1877-1886; semi-monthly, 1886-1897; and weekly, during the academic year, 1898-present.
Gender Stereotypes In Children's Television Commercials And The Effects On Consumer Purchasing Behavior, Joanne G. Asztalos
Gender Stereotypes In Children's Television Commercials And The Effects On Consumer Purchasing Behavior, Joanne G. Asztalos
Graduate Theses, Dissertations, and Problem Reports
This research presents an exploratory investigation on the extent of gender stereotypes portrayed in children's television commercials and the effects on consumer purchasing behavior. The author conducted two studies including a content analysis of viewing 75 children's television commercials, 25 boy, 25 girl, 25 neutral, and documenting evidence of roles, traits, activities, products, speaking parts and settings. Qualitative focus groups were then conducted to correlate the documented gender stereotypes with purchasing behaviors among children between the ages of 6--12. Major findings for this research revealed that there are many gender stereotypes in children's television commercials including the issue that male …
The Knight Volume 14: Issue 6, Nova Southeastern University
The Knight Volume 14: Issue 6, Nova Southeastern University
The Current
No abstract provided.
Relationship Marketing Elements In Radio Station Websites, Mark L. Atkinson
Relationship Marketing Elements In Radio Station Websites, Mark L. Atkinson
Graduate Theses, Dissertations, and Problem Reports
The purpose of this study is to determine whether or not radio station website designers effectively use relationship marketing to achieve the goals of the stations and their websites. The study is a comparison/content analysis of the websites of 150 radio stations, in three different formats, in the top 50 U.S. population centers. This study compared the results of a content analysis with the results of a 2000 Edison/Arbitron survey which asked respondents to rank 14 website features according to what those replying considered important. This study sought to determine whether the more popular features actually appeared on more websites …
Vol.31 N.39 November 27th 2003, Csusb
Swinging Bridge - November 21, 2003, Amy Raj
Swinging Bridge - November 21, 2003, Amy Raj
Student Newspapers & Magazines
No abstract provided.
The Colby Echo (November 20, 2003), Colby College
The Colby Echo (November 20, 2003), Colby College
The Colby Echo
Published by the students of Colby College since 1877, The Colby Echo is the weekly, editorially independent student-run newspaper of Colby College in Waterville, Maine. Published monthly, 1877-1886; semi-monthly, 1886-1897; and weekly, during the academic year, 1898-present.
Vol.31 N.38 November 20th 2003, Csusb
The Knight Volume 14: Issue 5, Nova Southeastern University
The Knight Volume 14: Issue 5, Nova Southeastern University
The Current
No abstract provided.
Swinging Bridge - November 14, 2003, Amy Raj
Swinging Bridge - November 14, 2003, Amy Raj
Student Newspapers & Magazines
No abstract provided.
Vol.31 N.37 November 13th 2003 (Part 2), Csusb
Vol.31 N.37 November 13th 2003 (Part 1), Csusb
The Colby Echo (November 13, 2003), Colby College
The Colby Echo (November 13, 2003), Colby College
The Colby Echo
Published by the students of Colby College since 1877, The Colby Echo is the weekly, editorially independent student-run newspaper of Colby College in Waterville, Maine. Published monthly, 1877-1886; semi-monthly, 1886-1897; and weekly, during the academic year, 1898-present.
Swinging Bridge - November 7, 2003, Amy Raj
Swinging Bridge - November 7, 2003, Amy Raj
Student Newspapers & Magazines
No abstract provided.
Vol.31 N.36 November 6th 2003, Csusb
The Colby Echo (November 6, 2003), Colby College
The Colby Echo (November 6, 2003), Colby College
The Colby Echo
Published by the students of Colby College since 1877, The Colby Echo is the weekly, editorially independent student-run newspaper of Colby College in Waterville, Maine. Published monthly, 1877-1886; semi-monthly, 1886-1897; and weekly, during the academic year, 1898-present.
The Knight Volume 14: Issue 4, Nova Southeastern University
The Knight Volume 14: Issue 4, Nova Southeastern University
The Current
No abstract provided.
Swinging Bridge - October 31, 2003, Amy Raj
Swinging Bridge - October 31, 2003, Amy Raj
Student Newspapers & Magazines
No abstract provided.
Vol.31 N.35 October 30th 2003, Csusb
Vol.31 N.35 October 30th 2003, Csusb
Black Voice News
Inside
Religion...A-6
Calendar...B-3
Business...B-4
Job Connection...B-6
The Colby Echo (October 30, 2003), Colby College
The Colby Echo (October 30, 2003), Colby College
The Colby Echo
Published by the students of Colby College since 1877, The Colby Echo is the weekly, editorially independent student-run newspaper of Colby College in Waterville, Maine. Published monthly, 1877-1886; semi-monthly, 1886-1897; and weekly, during the academic year, 1898-present.
Swinging Bridge - October 24, 2003, Amy Raj
Swinging Bridge - October 24, 2003, Amy Raj
Student Newspapers & Magazines
No abstract provided.
Swinging Bridge - October 17, 2003, Amy Raj
Swinging Bridge - October 17, 2003, Amy Raj
Student Newspapers & Magazines
No abstract provided.
The Colby Echo (October 16, 2003), Colby College
The Colby Echo (October 16, 2003), Colby College
The Colby Echo
Published by the students of Colby College since 1877, The Colby Echo is the weekly, editorially independent student-run newspaper of Colby College in Waterville, Maine. Published monthly, 1877-1886; semi-monthly, 1886-1897; and weekly, during the academic year, 1898-present.
The Knight Volume 14: Issue 3, Nova Southeastern University
The Knight Volume 14: Issue 3, Nova Southeastern University
The Current
No abstract provided.