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The Politics Of Candidate Likability, Dahiana Nannette Zicavo Camano

Political Science Honors Theses

Voter turnout is one of the most widely examined phenomena of interest in Political Science; however, researchers have paid less attention to the specific traits that may determine a candidate’s popularity among the electorate. The United States has a winner-takes-all political system, which indicates that in any given election, the stakes are too high. Consequently, every aspect of the candidate’s life becomes a relevant factor. However, if we could identify which traits are important to the electorate, then we could focus on the important aspects of the political process- the candidate’s stance on the issues. In this study, I focus …