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The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser
The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser
Senior Theses
This study analyzes the growing subsection of female sports fans. Through a review of scholarly research articles, this study examines female sports fan motivations and behaviors and how they differ from the classic male sports fan. Additionally, this study aims to investigate how sports marketing executives try to appeal to women as sports consumers and how these practices have begun to change in recent years. This study will provide a summary of existing research on female sports fans along with a review of marketing initiatives used to engage female sports fans.
The Effect Of Professional Sports Success On Youth Participation: Growing The Game Of Women's Ice Hockey, Kiley C. Burns
The Effect Of Professional Sports Success On Youth Participation: Growing The Game Of Women's Ice Hockey, Kiley C. Burns
Senior Theses
In February of 2018, the United States Women’s National Ice Hockey Team (Team USA) won gold at the Winter Olympics for the first time since 1998. The problem surrounds the unique components of the sport of ice hockey and identifying how to capitalize on international success to increase youth participation. The purpose of this study is to 1) identify the components needed to grow the game of female youth ice hockey, and in doing so, 2) identify the main barriers inhibiting the growth of female youth ice hockey. The research relies on semi-structured interviews with ice hockey experts including current …