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Workin’ It Out At Curves – Religion, Gender, And The Body In Contemporary America, Jamie K. Singelais

Senior Scholar Papers

I performed qualitative research in the form of participant observation, surveys, and in-depth interviews to examine Curves, a fitness franchise for women found throughout the United States and, increasingly, the rest of the world. I conducted this exploratory study specifically at the Curves in Waterville, Maine, and made several trips to other franchises in the area for comparative purposes. One of my key findings is the importance of understanding Curves’ organization as a business, specifically, its status as a franchise and the effect that this has on its popularity and growth. Additionally, my research revealed the role, surprising to me, …