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Rendering Reliance: Consuming Coloniality In The Global North, Victoria L. Brown

Dissertations

In this dissertation, I offer a theoretical lens for understanding how the Global South is imagined by the Global North. The Global South has become a popular cause that for-profit companies use in order to engage in what Samantha King terms cause-marketing. While individuals in the South are certainly helped by these campaigns, they are harmed through Northern consumers being empowered by private companies encouraging them to adopt a colonizing gaze that subjugates those in the South with adhering to stereotypes. I develop three rhetorical devices that fulfill stereotypes long-held about those who are “other.”

First, I offer the endangered …