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Case Study Of The “No On 37” Coalition Against The Deceptive Food Labeling Scheme: Public Relations Strategies & Tactics, Ethically Problematic Communication, And The First Amendment, Eugenia Pia Ferrero
Case Study Of The “No On 37” Coalition Against The Deceptive Food Labeling Scheme: Public Relations Strategies & Tactics, Ethically Problematic Communication, And The First Amendment, Eugenia Pia Ferrero
Communication Dissertations
The debate surrounding one’s right to know what is in one’s food has increased in popularity since 2012 when California became the first state to vote on Proposition 37 which would have mandated the labeling of genetically modified organisms. Proposition 37 was defeated due to the public relations campaign mounted by Monsanto and other corporate sponsors of genetically engineered seeds. Utilizing both a visual and written content analysis, this study identified the ethically problematic public relations strategies within the campaign to defeat Proposition 37, while also examining the content to determine whether the strategic communication must be classified as commercial …
The Freedom Of Speech In Public Forums On College Campuses: A Single-Site Case Study On Pushing The Boundaries Of The Freedom Of Speech, Alexander Davidson
The Freedom Of Speech In Public Forums On College Campuses: A Single-Site Case Study On Pushing The Boundaries Of The Freedom Of Speech, Alexander Davidson
Journalism
The purpose of this single-site study is to test how far speech can be pushed before it is no longer protected at the California Polytechnic State University. The purpose isn’t merely to push limitations for the sake of testing boundaries, but it is to see what types of speech truly add to the marketplace of ideas and what types simply do not. The main points of the study are to understand what speech is protected and what speech is not protected on California Polytechnic State University’s campus and to understand how the provocation that comes along with “negative speech” can …