Digital Commons Network^™

Misinformation In The Media And Its Influence On Racism, Jared Champa

Honors Undergraduate Theses

The purpose of the current study was to examine how the media's positive and negative portrayals related to racism impact the viewer's attitudes regarding African Americans. Previous research has shown how misinformation in the media can implicitly affect one's level of racism. Previous research has also shown that gender and one's sociodemographic status can affect the way individuals perceive misinformation. This study aimed to address the relationship between misinformation depicting racist views directed toward African Americans and consumer's attitudes toward African Americans. It was hypothesized that exposure to misinformation will have a significant impact on participants' level of racism. A …