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Gender, Personality, And Self Esteem As Predictors Of Social Media Presentation, Heng Zhang
Gender, Personality, And Self Esteem As Predictors Of Social Media Presentation, Heng Zhang
Electronic Theses and Dissertations
In an age when people make and maintain relationships in online environments, creating and sustaining impressions online becomes equally important. For a better understanding of social networking sites usage, the present study examines the influence of gender, personality, and selfesteem on social media presentation. The goal of this study is to investigate individuals‘ expressions through social media in order to determine if they reflect the author‘s gender, personality, and levels of self-esteem. Quantitative analysis was used in this study through survey and SPSS content analysis. The researcher found that neuroticism was related to selfpresentation, and agreeableness is related to Facebook …
College Students’ Use Of Social Media To Communicate About Alcohol And Drinking Behaviors, Jenna E. Reno
College Students’ Use Of Social Media To Communicate About Alcohol And Drinking Behaviors, Jenna E. Reno
Theses and Dissertations--Communication
Social networking sites (SNSs) are an increasingly popular channel for communication among college students. Often students disclose more freely via social networking sites than they would in other situations. These disclosures commonly include information about engaging in risky health behaviors (e.g., binge drinking). Study 1 examined students’ impression management goals and self-presentation tactics specifically related to self-disclosures of drinking behavior on SNSs. Findings suggest that students use differing self-presentation tactics across various SNSs in order to achieve their impression management goals and to avoid consequences associated with disclosing about risky health behaviors to certain audiences. Study 2 sought to develop …