Digital Commons Network^™

Promoting The Cal Poly Dairy Science Department Through Advertising, Nisa Marie Gallichio

Dairy Science

Promotion and advertising is a key aspect in a successful dairy operation. It allows for elite cows, offspring, and students to be showcased not only locally but nationwide as well and it has potential of allowing other industry professionals to invest in the quality genetics being advertised. This article gives a step by step guide showing how to successfully organize a photo shoot, submit the photo to the Holstein World Collegiate Issue, gather material necessary to creating an ad showcasing the cows at Cal Poly as well as updating the website.

Altman…Now, More Than Ever: Social Conflict In The Films Of Robert Altman, Walker Hicken

USF Tampa Graduate Theses and Dissertations

There is much scholarship to suggest that the idea of America is an idea of a meritocracy. Generally, the ideal construction of American meritocracy involves people working hard and being able to accomplish whatever they set their minds to. Filmmaker Robert Altman constructs a very different America. In Altman's eyes, success is achieved through promotion, either self-promotion or promotion by others. An individual's status, whether it be within a peer group or on a national level, is far more important that the actual work that that person has done. This thesis will also examine how Altman presents this promotion as …

Does A Sense Of Control Moderate Self-Regulation Strategies And Performance? When Feedback Lingers, Annette Feravich

Wayne State University Dissertations

ABSTRACT

This study examined whether a sense of control moderated the relationship between self-regulation and performance on an anagram task. High school students agreeing to participate in this study completed the Behavioral Inhibition/Behavioral Approach Scale (BIS/BAS) in order to determine individual promotion or prevention chronic self-regulatory strategies, as well as the revised Children's Attributional Style Questionnaire (CASQ-R) to determine a sense of control based on explanatory style. Changes in mood and performance on anagram tasks were measured at three different times during the study: prior to, after, and after discrediting randomly assigned negative or positive feedback. Performance tasks were designed …

Representing The Promotional University: Undergraduate Student Recruitment Strategies In Ontario, 1997- 2007, Lindsay Carrocci

Digitized Theses

This thesis explores the promotional activities of five Ontario universities, bringing together scholarly work in history, education, marketing, consumer culture, semiotics, representation, and ideology to consider how institutions portray themselves to prospective undergraduate students. Visually and textually, each institution now constructs a brand, positions itself competitively, and shapes the ways in which it desires to be perceived. In promotional materials, universities attempt to balance conflicting roles as both cultivators of culture and the liberal arts, as well as centers of innovation and training in the “knowledge economy.” It is concluded that, in promotional materials, universities take the rhetorical middle ground, …