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Latter-Day Saints In Popular National Periodicals 1970-1981, Adam H. Nielson
Latter-Day Saints In Popular National Periodicals 1970-1981, Adam H. Nielson
Theses and Dissertations
The public image of The Church of Jesus Christ of Latter-day Saints is the product of several factors. This thesis investigates that image as presented in national periodicals from 1970 to 1981. During this time "Mormons" and "Mormonism" was a popular topic as the religion gained notoriety, and as an awareness of its peculiar beliefs and practices increased.
The rationale for using national magazines to assess public image is the assumption that they "reflect prevailing points of view" and help "formulate public opinion." Since popular attitudes are one of the factors that influence how the Church is accepted in the …
An External Communication Audit Of The National Tropical Botanical Garden, Jennifer Melody Murdock
An External Communication Audit Of The National Tropical Botanical Garden, Jennifer Melody Murdock
Theses and Dissertations
This study presents the results of an external communication audit of the National Tropical Botanical Garden (NTBG), a congressionally chartered nonprofit organization dedicated to the conservation of tropical plant diversity. Information was gathered during the communication audit through interviews with NTBG's key decision makers, content analyses of NTBG's primary publications, and a questionnaire measuring the public-organization relationship.
The audit assesses NTBG's external communication policies, practices, capabilities, and needs in the context of systems theory and external relations strategic planning theories. The findings of the audit identify who NTBG considers its target publics and how well they are reaching certain audiences. …
Philip Morris Faces "The Truth": A Rhetorical Analysis Of The Persuasiveness Of Two Teen-Targeted Anti-Smoking Advertising Campaigns, Marybeth Mcmurray
Philip Morris Faces "The Truth": A Rhetorical Analysis Of The Persuasiveness Of Two Teen-Targeted Anti-Smoking Advertising Campaigns, Marybeth Mcmurray
Theses and Dissertations
This thesis examines the persuasiveness of anti-smoking television advertisements aimed at teens and produced by Philip Morris's Youth Smoking Prevention Program and the American Legacy Foundation's truth campaign. The advertisements are analyzed rhetorically using Kenneth Burke's dramatistic approach, supplemented by theory related to persuasive advertising, characteristics of at-risk adolescents, persuasive attack, and persuasive defense (apologia).
The analysis indicates that strong central themes present in both the Philip Morris and truth campaigns act as a means of rhetorical persuasion, but are not necessarily rhetoric designed to persuade adolescents not to smoke cigarettes. The truth campaign advertisements contain both strengths and weaknesses. …