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Contemporary Pseudo-Events: An Analysis Of The Advertising In "Wired" Magazine, Guy Joseph Schackman Jan 2002

Contemporary Pseudo-Events: An Analysis Of The Advertising In "Wired" Magazine, Guy Joseph Schackman

UNLV Retrospective Theses & Dissertations

The dot-corn and technology boom of the mid-to-late 1990s captured the imagination of the public in both the way they thought about and invested in the future. This study looks at the role the advertising of Wired magazine played in promoting the dot-com boom. Daniel Boorstin (1987) claims that pseudo-events, or events that are manufactured, set society's expectations to levels that cannot be attained. This study examines 75 advertisements taken from issues of Wired published in 1995 and uses criteria outlined by Boorstin to determine if these advertisements are pseudo-events. Traits of the design of Wired magazine framed by Stewart …


A Plan To Start A Self-Suporting Evangelistic Magazine In Zimbabwe, Jonathan Musvosvi Jan 2002

A Plan To Start A Self-Suporting Evangelistic Magazine In Zimbabwe, Jonathan Musvosvi

Professional Dissertations DMin

There is a need for an indigenous, contextualized evangelistic magazine designed specifically for the people of Zimbabwe. This dissertation looks at previous and current magazine enterprises in order to outline the implementation of a successful, self-supporting SDA magazine in Zimbabwe. The responsibilities of the editor-publisher, writers, and marketers are examined in relation to the target audience. Information on writer training is outlined in detail. Books and magazine articles on the topic of magazine publishing provided the primary source of information. Current and former magazine editors were also interviewed to provide a first-person look at the magazine industry. In order to …


How The Top Five Automobile Manufacturers Reacted To The Events Of September 11, 2001 In Their Print Advertisements, Jessica Walrath Jan 2002

How The Top Five Automobile Manufacturers Reacted To The Events Of September 11, 2001 In Their Print Advertisements, Jessica Walrath

Graduate Student Theses, Dissertations, & Professional Papers

No abstract provided.