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Triple Bottom Line As A Method To Increase Business Value And Foster Positive Social And Environmental Change, Jayleene West
Triple Bottom Line As A Method To Increase Business Value And Foster Positive Social And Environmental Change, Jayleene West
Master's Theses
The Triple Bottom Line (TBL) business model has transformed the business world by changing the way businesses operate. By focusing on the people and the environment, businesses have grown to see substantial profit and avoid risks along the way. Companies are using the TBL to build their brand and customer loyalty by enhancing the environment and society. This paper analyzes four companies that are leaders in their industry and are founded on the TBL; Seventh Generation, New Belgium Brewing, Patagonia, and Ben & Jerry’s. Recommendations have been made by performing a literature review on the advantages and disadvantages of the …