Digital Commons Network^™

The Sustainability Of Overconsumption? A Discursive Analysis Of Walmart's Sustainability Campaign, Kathleen Adams

Electronic Theses and Dissertations

This study inquires as to whether Walmart’s sustainability campaign represents a sincere and holistic change throughout the company’s global supply chain or if it is simply a public relations campaign which caters to the growing target market of “next-generation” consumers and justifies further expansion into “emerging markets”. A critical analysis of Walmart’s sustainability discourse is presented, using transcribed texts of various corporate and publicitygeared publications. Frequently utilized terms and themes are identified throughout the big-box retailer’s sustainability campaign which convey a distinctly Neoliberal ethos—a political economy which lies at the heart of current practices of institutional unsustainability—and emphasize the role …