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Only Screen Deep? Evaluating Aesthetics, Usability, And Satisfaction In Informational Websites, Carrie Avery Jan 2005

Only Screen Deep? Evaluating Aesthetics, Usability, And Satisfaction In Informational Websites, Carrie Avery

Electronic Theses and Dissertations

This thesis explores the role aesthetics plays in informational websites. In commercial interfaces, aesthetics (the perceived visual appeal and appropriateness of an object) has shown to correlate positively with many aspects of usability and emotional satisfaction. This thesis examines whether aesthetics has similar positive correlations in informational websites. Heuristics or guidelines for evaluating informational websites are developed based on empirical research and practitioner expertise. Categories for heuristic evaluation include usability, credibility, visual clarity, visual richness, and emotional satisfaction. A class of graduate students browsed three academic websites, evaluated them, and critiqued the heuristics. Results indicate that aesthetics does correlate with ...


An Inquiry Into Discourse Choices As Indicators Of Gender Attitudes In A Non-Profit Conservative Christian Business, Dawn Marie Kruger Jan 2005

An Inquiry Into Discourse Choices As Indicators Of Gender Attitudes In A Non-Profit Conservative Christian Business, Dawn Marie Kruger

Electronic Theses and Dissertations

This paper is an inquiry into the discourse styles of men and women who work together in a conservative Protestant Christian business. Many conservative Protestant Christian churches teach that the Bible forbids women from holding positions of authority over men. Yet in the communications department of this particular business, women fill the top three management positions, supervising a mixed-gender staff of 15. Research has shown that men and women subconsciously use language markers that indicate personal attitudes toward the same and the opposite genders. This research project draws on that information while it analyzes the oral and electronic discourse of ...