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Articles 1 - 14 of 14
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And Now A Punch, Kick, And Slap From Our Sponsors: A Content Analysis Of Aggression In Network Television Commercials., Robert C. Carpenter
And Now A Punch, Kick, And Slap From Our Sponsors: A Content Analysis Of Aggression In Network Television Commercials., Robert C. Carpenter
Electronic Theses and Dissertations
While the violent content of television news and entertainment programs has been widely documented, commercials have been rarely scrutinized for aggressive traits. This study sought to improve on this situation and gather additional data about television commercial violence. Because commercials make up 25 percent of each network hour of programming, the potential for exposure to violent content may be even greater than previously believed. To explore this issue, a content analysis was conducted of 2,162 prime-time television commercials on three major networks: ABC, CBS, and NBC. The sample was coded with a scheme developed by Anu Mustonen and Lea Pulkkinen …
1-800-(Re)Colonize: A Feminist Postcolonial And Performance Analysis Of Call Center Agents In India Performing U.S. Cultural Identity, Kimberlee Perez
1-800-(Re)Colonize: A Feminist Postcolonial And Performance Analysis Of Call Center Agents In India Performing U.S. Cultural Identity, Kimberlee Perez
Electronic Theses and Dissertations
The contemporary historical moment finds us in a web of globalization that spans the globe. While our interconnectedness brings us into unforeseen communications, we enter the conversation grounded in particular subject locations. Postcolonial subjectivities hold strategic memories of colonial violences as a means of survival and resistance while colonizing forces hold onto binary narratives of their own superiority. Globalization provides the context wherein decolonized and colonizing nations interact with unequal power resulting in multifaceted outcomes, one of which I argue is a re-colonial dynamic. The phenomenon of U.S. corporate outsourcing to India is one instance where a re-colonial dynamic occurs. …
Stereotypes Of Arab And Arab-Americans Presented In Hollywood Movies Released During 1994 To 2000., Yasmeen Elayan
Stereotypes Of Arab And Arab-Americans Presented In Hollywood Movies Released During 1994 To 2000., Yasmeen Elayan
Electronic Theses and Dissertations
Stereotypes routinely appear within Hollywood films. This study focuses on films released from 1994-2000 that feature Arab/Arab-American characters. A literature analysis reviewed the use of stereotypes in other portrayals of Arab/Arab-American characters. A qualitative analysis of six movies examined specific characteristics that were displayed by Arab/Arab-American characters. These characteristics included speaking with an accent, traditional/native attire, acts of hostility and aggression, affiliation with terrorism, and whether they were depicted as victimizers or victims. These films were selected in order to demonstrate the frequent existence of negative portrayals in popular films prior to 9/11. A primary coder, the author, analyzed 108 …
Look Younger, Lose 10 Pounds, And Influence Your Audience: A Content Analysis Of Popular Men's And Women's Magazine Cover Blurbs And The Messages They Project To Their Readers., Rhajon Noelle Colson-Smith
Look Younger, Lose 10 Pounds, And Influence Your Audience: A Content Analysis Of Popular Men's And Women's Magazine Cover Blurbs And The Messages They Project To Their Readers., Rhajon Noelle Colson-Smith
Electronic Theses and Dissertations
This research examined cover blurbs on popular men’s and women’s magazines and the messages they communicate to their readers about women. The content analysis looked at the covers of Esquire, Gentlemen’s Quarterly, Vogue, and Good Housekeeping from 1999 through 2003 to see what these magazines were cultivating and framing through their cover text during the time surrounding the new millennium. The women’s magazines examined promoted gendered messages, messages encouraging an idealistic or unattainable ideal of women, to their readers more so than the men’s magazines researched. There also appeared to be an increase of gendered messages in the men’s and …
Minority Physician Job Satisfaction: An Analysis Of Extrinsically-Controlled Organizational Factors, Shaun Fletcher
Minority Physician Job Satisfaction: An Analysis Of Extrinsically-Controlled Organizational Factors, Shaun Fletcher
Electronic Theses and Dissertations
Few organizational communication studies examine the organizational aspects influencing career satisfaction specifically among non-white cultures in the medical physician population. This study examines minority physicians' perceptions of extrinsically controlled work environment factors in comparison to their white counterparts. Three research questions were analyzed from a 17-question survey tool to measure: physician satisfaction levels with autonomy over medical decision-making; autonomy over non-medical workplace decisions; and hospital cost containment efforts. These organizational variables have served as major points of discourse within the healthcare arena and they relate to the enigmatic nature of career satisfaction. Determined by the volume of respondents representing each …
A Content Analysis Of 2004 Presidential Election Headlines Of The Los Angeles Times And The Washington Times, Maureen Mccluskey
A Content Analysis Of 2004 Presidential Election Headlines Of The Los Angeles Times And The Washington Times, Maureen Mccluskey
Electronic Theses and Dissertations
Previous research suggested Election 2004 involved many issue regimes and wedge issues (Kaplan, 2004; Drum, 2004; Fagan & Dinan, 2004). Preceding research proposed that the American perception of presidential candidates has been somewhat based on the mass media's increasing priming and agenda setting techniques (Scheufele, 2000; Kiousis & McCombs, 2004). Hence the research addressed two questions: Is there a bias for or against either candidate in the headlines of the Los Angeles Times and the Washington Times? If there is bias, which issues tended to produce the most positive, negative and neutral results? All election headlines, from February to November …
Becoming Transcultural: Filling The Cultural And Communication Gap Within The Black American Community, Quanda Le Boldin
Becoming Transcultural: Filling The Cultural And Communication Gap Within The Black American Community, Quanda Le Boldin
Electronic Theses and Dissertations
The purpose of this study is to define transculturalism by exploring the Black experience through collectivism/individualism, Black identity and the ability to be transcultural. The study included 83 male and female Black American, college students, graduate students and college graduates. The participants answered a 4-part survey that measured collectivism/individualism, Black identity, the ability to be transcultural and minority hardships. Results revealed that the Pre-encounter, Immersion, Emersion and Internalization phases of Black identity are predictors of minority hardships. There were also significant results for the Internalization phase of Black identity and the ability to be transcultural. In conclusion, Black Americans that …
Communicating Culture Through Capoeira, Desislava Georgieva
Communicating Culture Through Capoeira, Desislava Georgieva
Electronic Theses and Dissertations
The popularity of capoeira, a dance based in the martial arts and originating among slaves in Sixteenth-Century Brazil, has increased greatly in recent decades as it has spread worldwide as a performance representative of Brazilian history and culture. In 1974, capoeira was declared the national sport of Brazil. Today capoeira academies and competitions may be found wherever Brazilian culture is celebrated and communicated in many major foreign cities. My thesis, through the participant/observer method and the use of long interviews, examines capoeira as it is practiced in one particular academy far from the art form's place of origin. In the …
An Investigation Of The Effects Of Speakers' Vocal Characteristics On Ratings Of Confidence And Persuasion, John Montrey
An Investigation Of The Effects Of Speakers' Vocal Characteristics On Ratings Of Confidence And Persuasion, John Montrey
Electronic Theses and Dissertations
This experiment furthered previous research on perceptions of speakers as a function of various vocal characteristics. A low relevance passage was recorded by male and female speakers, simulating voices of orotund, thin, thoaty, flat, breathy, as well as rate and pitch variations, so as to determine effects on persuasiveness and confidence. Main effects were found regarding gender across all vocal characteristics. While an orotund voice produced predominately positive effects of ratings of speakers' confidence and persuasiveness, a breathy effect elicited negative ratings. The male speaker was judged more harshly than the female speaker when the vocal characterization departed from the …
An Examination Of Third-Person Effect In The Context Of Contoversial Product Advertising, Keith Jensen
An Examination Of Third-Person Effect In The Context Of Contoversial Product Advertising, Keith Jensen
Electronic Theses and Dissertations
This research seeks to determine if there is a third-person effect in the realm of controversial product advertising. A questionnaire was designed based on previous research and distributed to a convenience sample of college students at the University of Central Florida. Participants were asked to rate their perceived levels of personal offense to product categories as well as the expected levels of other groups of people. The results show that there is indeed a significant third-person effect recognized for all product categories except for racial extremist groups. A first-person effect was shown to be present for the category of racial …
The Status Of Advertising Education In The New Millennium, Joan Mccain
The Status Of Advertising Education In The New Millennium, Joan Mccain
Electronic Theses and Dissertations
Advertising education is 100 years old in 2005. What was necessary to earn a degree in advertising, and how American universities prepared students for it, had a research champion in Billy I. Ross, who did extensive study on curriculum and degree requirements beginning in the 1960s. His last study was in 1991. The World Wide Web, Internet, digital communications and emerging consumer communication choices and preferences have educators discussing changes in advertising curriculum in the new millennium. Some challenges remain constant, while others present a new frontier. An advertising education summit in 2001, sponsored by the American Advertising Federation and …
Internet Advertising: Are We Breaking Ground Or Moving Dirt?, Jaime Marshall
Internet Advertising: Are We Breaking Ground Or Moving Dirt?, Jaime Marshall
Electronic Theses and Dissertations
Seeking to validate the Elaboration Likelihood Model (ELM) of Persuasion for the online advertising context, a laboratory experiment utilizing 240 undergraduates was conducted at a southeastern university. The quality of banner advertisement contents--product endorser (spokesperson) and arguments (headlines)--were manipulated testing the variables' effect on click-through and attitude toward the advertisement for groups with high and low levels of product category involvement. Exploring a replica of a popular music website, participants were exposed to the test banners on the site's homepage. Due to the limited number of click-throughs, the relationship between the independent variables and click-through could not be established. However, …
News Framing: A Comparison Of The New York Times And The People's Daily Coverage Of Sino-U.S. Spy Plane Collision Of April 1, 2001, Xiaoling Zhang
News Framing: A Comparison Of The New York Times And The People's Daily Coverage Of Sino-U.S. Spy Plane Collision Of April 1, 2001, Xiaoling Zhang
Electronic Theses and Dissertations
On April 21, 2001, the United States and China faced their first major incident of the 21st century when a U.S. spy plane accidentally collided with a Chinese fighter plane. The dialogue that followed between the two countries, as well as the tenor of the incident as reported in the international press, provide some interesting and insightful glimpses into how these major powers handled the incident in the days and weeks that followed. Although the mainstream media in both China and the United States reported the key facts and elements of the incident in a similar fashion, the spin that …
News Or Speculation? A Comparative Content Analysis Of Headlines And The Prevalence Of Speculative Language In Corporate And Independently Owned Newspapers, Lindsay Hudock
Electronic Theses and Dissertations
This study began with the question of whether the press is conveying messages that contain speculation of future events as opposed to the recounting of current events. Speculative language is a form of subjective speech and as such its presence in press content defies the journalist principle of objectivity. The analysis sought to identify two newspaper's use of speculative language within headlines in the news sections. Two other variables considered were article placement, and the ownership structure of the news organizations. Previous research supports the claim that the ownership structure of an organization can influence the content it publishes (Lacy, …