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Evaluating The Impact Of Oocea's Dynamic Message Signs (Dms) On Travelers' Experience Using Multinomial And Ordered Logit For The Post-Deployment Survey, Taylor Lochrane
Evaluating The Impact Of Oocea's Dynamic Message Signs (Dms) On Travelers' Experience Using Multinomial And Ordered Logit For The Post-Deployment Survey, Taylor Lochrane
Electronic Theses and Dissertations
The purpose of this thesis was to evaluate the impact of dynamic message signs (DMS) on the Orlando-Orange County Expressway Authority (OOCEA) toll road network using the Post-Deployment DMS Survey analysis. DMS are electronic traffic signs used on roadways to give travelers information about travel times, traffic congestion, accidents, disabled vehicles, AMBER alerts, and special events. The particular DMS referred to in this study are large rectangular signs installed over the travel lanes and these are not the portable trailer mount signs. The OOCEA has added twenty-nine fixed DMS to their toll road network from 2006-2008. At the time of …
Market-Based Asset Management And Shareholder Value: Investigating The Roles Of Human Capital And Factor Markets In Maximizing Returns On Customer Relationships, Chad Milewicz
Electronic Theses and Dissertations
The accountability of marketing investments continues to be a key area of concern for researchers and practitioners (MSI Research Priorities, 2008). In particular, market-based assets, specifically customer relationships, and their potential impact on firm performance are a significant source of interest. Though research in this area continues to grow, little is understood about how investments in human capital and the acquisition of alliance partners through factor markets relate to customer relationship management and the impact of customer relationships on performance. This dissertation presents two studies which, together, investigate how investments in market-based assets influence on abnormal stock returns. In the …
Two Essays On Satisfaction, Vishal Bindroo
Two Essays On Satisfaction, Vishal Bindroo
Electronic Theses and Dissertations
This dissertation consists of two essays that study the relevant boundary conditions to the relationship between the customer satisfaction and loyalty. Retaining current customers is critical to a firm's performance and has been well-established in the literature. Extant literature tells us that loyal customers are typically less price sensitive, spend more than non-loyal customers, less expensive to retain, and more importantly, provide new referrals through positive word of mouth. In the first essay, drawing from decision justifiability theory, I posit that consideration set size and price-consciousness moderate the relationship between satisfaction and loyalty. At higher levels of consideration set sizes, …