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The New Man And The New Lad: Hegemonic Masculinities In Men's Lifestyle Magazines, Ashley Michelle Elmore
The New Man And The New Lad: Hegemonic Masculinities In Men's Lifestyle Magazines, Ashley Michelle Elmore
Electronic Theses and Dissertations
Men are bombarded with contradictory masculine imagery in the media. The perfect man must be aggressive but not violent, sensitive but not emotional, healthy, active and smart without being an idealist, overachiever or too bookish. Heterocentric male focused lifestyle magazines rival women’s magazines in number and availability. Some men look to these images as a tool by which to gauge their masculinity and learn their social role performance. This inquiry includes a content analysis of four major men's lifestyle magazines over a 12-month period in which four new masculinities: certitude, irony, new sexism and double voicing were critiqued. Elements of …