Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Entire DC Network
The Influence Of High/Low Context Culture On Choice Of Communication Media : Students’ Media Choice To Communicate With Professors In China And The United States., Xiaoxu Yang
Electronic Theses and Dissertations
This study focuses on a widely used cultural construct, high context and low context culture to investigate the culture’s influence on media choices. This research compares the communication media choices of two cultures: the high context culture of China and the low context culture of the United States. 351 participants from the two countries filled out the surveys. All the participants were college students; 195 participants were from a mid-size college in China and 156 from a Midwestern University in the United States. The survey included the high context-low context scale, media richness questions and how participants choose media to …