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Cultural Fit Wanted: A Content Analysis Of Human Resource Generalist Job Advertisements, Kelli J. Chromey

Electronic Theses and Dissertations

This content analytic study explored organizational anticipatory socialization through job advertisements. Human Resource (HR) Generalist positions (n = 100) listed on the Society of Human Resource Management (SHRM) website between November 6, 2012, and January 28, 2013 were analyzed through seven quantitative categories (organizational goals, HR job descriptions, job skills and abilities, communication skills, website, mission/values, and word count/reading level). Results indicated that these listings generally included information such as company name and location, but rarely revealed organizational goals, missions and values. The addition or absence of a website, along with readability and word count were also included. Implications included …