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Erasing The Past For Marketability: The Effects Of Selling National Myth In Ybor City's Public Historical Narrative, Janine A. Galindo
Erasing The Past For Marketability: The Effects Of Selling National Myth In Ybor City's Public Historical Narrative, Janine A. Galindo
Graduate Thesis and Dissertation 2023-2024
Ybor City is a historical neighborhood in Tampa, Florida, and a tourist attraction known for its immigrant roots and once-thriving cigar industry. This thesis places Ybor City into the context of the burgeoning heritage tourism market, examining how cities financially reliant on tourism often sanitize their public historical narrative. I identify the main actors involved in Ybor City's marketing and preservation by investigating contemporary newspaper articles and multiple National Park Service documents, thereby uncovering the motivations and decisions that led to Ybor's cultural image of a bustling, relatively peaceful early 20th-century "Latin" community. To correlate Ybor's aestheticized public image with …
Assessing The Web-Based Destination Marketing Activities: A Relationship Marketing Perspective, Liza Cobos
Assessing The Web-Based Destination Marketing Activities: A Relationship Marketing Perspective, Liza Cobos
Electronic Theses and Dissertations
Innovations in information technology have played an important role in the way business is conducted. Technology innovations have great impact on tourism destination marketing organizations such as convention and visitor bureaus, since they are highly dependent on information and timely distribution of it to the public. Information technology innovations such as the Internet allow CVBs to perform their marketing functions in a more efficient manner. The implementation of web-based marketing functions is impacted by organizational characteristics that either foster or hinder their implementation (Thong, 1999; Tornatzky & Fleischer, 1990; Wang & Fesenmaier, 2006; Zhu & Kraemer, 2005). Information technology innovations …