Digital Commons Network^™

A Holistic Approach To Asses The Determinants Of Travel-Tracking Mobile Application Acceptance, Marcos De Medeiros

Electronic Theses and Dissertations, 2020-

This thesis investigated factors affecting travelers' intention to adopt a new type of travel-focused mobile application named travel-tracking mobile applications (TTMA). In general, TTMAs enable travelers to act as travel-posters (i.e., those who use the application to record and post/share their travel routes and travel-related information and experiences), and/or travel-takers (i.e., those who use the application to access, read, and follow the travel routes and other travel-related information and experiences posted/shared by travel-posters). By adopting an extended version of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework (Venkatesh et al., 2012), the first part of the …

The Precariat And The Pandemic: Assessing The Wellbeing Of Metro Orlando's Hospitality Workers During The Covid-19 Pandemic, Caroline Austin

Electronic Theses and Dissertations, 2020-

In 2018, the Orlando metro area was visited by 126.1 million tourists, a new record which the area has broken for its eighth year (Sanata 2019). As the number of visitors to the area continues to rise, so has the number of people employed by the hospitality industry which currently makes up the largest sector of the area's job market, employing 280,000 workers as of December 2019 (Bureau of Labor Statistics). Consistent growth in various insecure and unstable jobs of this kind have prompted the development of theory regarding the emergence of a new class known as the precariat. The …

Cultural Institutions' Digital Responses To Covid-19 Temporary Closures, Brittany N. Ryder

Honors Undergraduate Theses

The purpose of the study was to explore what types of digital content cultural institutions implemented during COVID-19 temporary closures and their effects on social media engagement. Existing research identified the role of digital content and social media in cultural institutions, but only in times of normal operations. The study adds to the existing literature by exploring types of digital content implemented, impacts on social media engagement, measures of social media engagement, and future implications in regard to COVID-19 temporary closures.

The study recruited 16 cultural institutions from across the United States to take part in in-depth semi-structured phone interviews …

Color And Color Placement Effects On Purchase Intent Of Loot Boxes In Video Games, Mackenzie Bland

Honors Undergraduate Theses

Research on the effects of color associations in gambling situations has especially come to the forefront in recent times with the rise of casinos and other sales techniques in which consumers do not know the outcome of their purchases. Loot boxes are a unique form of micro-transactions in video games where players are uncertain about the objects they will receive with their monetary purchase. The aim of this study is to explore the effects of color and color placement in ads on loot box purchase intent. It will contribute to research about color perception in marketing and will, more specifically, …

Dispositional, Place Perceptions, And Imagination: The Interactive Network Of Authenticity, Ying Chao

Electronic Theses and Dissertations, 2020-

The purposes of this dissertation are threefold: to define and operationalize different types of authenticity, to test the interactive network of different types of authenticity, and to test the relationships between authenticity and tourist outcome variables including transformation, place attachment, and loyalty. In psychology, authenticity is typically conceptualized to be subject-based in nature, referring to a person's state of being true to oneself across contexts and against external influences. This type of authenticity has been termed "dispositional authenticity" and operationalized in this study in dimensions of authentic living, accepting external influence, and self-alienation. In tourism, authenticity is usually considered to …

Antecedents Of Tendency To Help The Victims Of Human Trafficking From The Perspective Of High-Contact Service Employees In The Lodging Industry, Melissa Farboudi Jahromi

Electronic Theses and Dissertations, 2020-

International Labor Organization estimated that 40.3 million people were victims of human trafficking in 2016. The high rate of human trafficking has drawn policymakers' attention to this issue and made them enforce anti-trafficking laws and regulations. However, their legal measures have not been based on solid empirical evidence due to the lack of academic research on human trafficking. The scant research available on human trafficking has been mainly descriptive or an investigation of sex trafficking cases to provide help to survivors. Thus, there is a need for research to explore human trafficking as a human rights issue through various perspectives …

Underpricing In The Fintech Industry Compared To Non-Fintech Ipos, Kelsey A. Goss

Honors Undergraduate Theses

In this thesis, I investigate the amount of underpricing in FinTech companies compared to non-FinTech companies. Both data sets contain thirty companies spanning from 1993 to 2018. Each FinTech company is matched to a non-FinTech company by year and comparatively similar revenue. Prior research explores underpricing on different industries, but it hasn’t yet explored underpricing in the FinTech segment. The variables considered in this paper are offer price, close price, shares offered, number of banks involved, fees per share, and money left on the table. I find some evidence that the average amount of underpricing in both dollars and by …